David Dodd
David Dodd
David Dodd is a B2B business and marketing strategist, author, and marketing content developer. He works with companies to develop and implement marketing strategies and programs that use compelling content to convert prospects into buyers.
Marketers Should Prepare for Sluggish Growth and Continued High Inflation
For the past few weeks, the hottest topic in the business/financial media has been whether the U.S. economy is headed into a recession. Every...
What Causes “No Decisions” – And What To Do About Them
At some time in our lives, most of us have experienced anxiety when we're faced with a major decision. In most cases, the level of…
Research Reveals Some of the Nuances of Purpose Marketing
Source: Shutterstock In January of this year, I published a lengthy article here discussing the topic of purpose marketing, which can be defined as the…
[Research Round-Up] NetLine Report Examines B2B Content Consumption
(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently…
[Book Review] “The Right Way To Select Technology”
Source: Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of…
How Marketers Can Leverage Job-Focused Content . . . and Why They Should
The first step in designing an effective marketing strategy and creating compelling content is to understand what potential buyers are trying to accomplish when they…
The Recipe for Effective Demand Generation Messaging
Source: The Marketing Practice and B2B DecisionLabs One of the most difficult challenges facing B2B marketers is creating demand generation messages that will persuade potential...
[Research Round-Up] Revenue Marketing, Content Marketing and the New Normal in B2B Marketing
(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush,…
[Book Review] “The Context Marketing Revolution”
Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. What we do, how we do it, and who does it…
Where to Find Topics for Thought Leadership Content
Consistently producing content that connects with potential buyers remains one of the greatest challenges facing B2B marketers. The need to create content that is relevant…
[Research Round-Up] B2B Highlights From “The CMO Survey”
Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late…
[Book Review] “How Brands Grow Part 2 (Revised Edition)”
Source: Oxford University Press Every business or professional discipline has a few books that are widely regarded as seminal works. In marketing, one such book…
[Deep Dive] An Updated Outlook for the U.S. Economy
Key Takeaways The outlook for the U.S. economy for the balance of 2022 has become more uncertain than it was only a few months ago.…
[Book Review] A Strategic Guide to Using Artificial Intelligence in Marketing
Source: Stanford University Press The use of artificial intelligence (AI) in marketing has been discussed by an army of industry pundits, and recent research suggests…
[Deep Dive] Online Marketplaces Reshape B2B Commerce and Prompt New Marketing Tactics
Source: Shutterstock Key Takeaways Online B2B marketplaces are changing the landscape of business-to-business commerce. In 2019, only about 7.5% of total global online B2B sales…
Why Brand Loyalty Is a Rare Commodity
Most B2B companies derive the majority of their revenue from continuing sales to existing customers. So it shouldn't be surprising that customer retention is an…
[Research Round-Up] ABM, Marketing Spending and Next Generation Events
(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising…
[Book Review] Tools for Building Powerful Brands
Source: Amazon B2B marketers are under constant pressure to drive revenue growth, and a growing number of B2B marketers now recognize that a powerful brand…
[Deep Dive] For Better Marketing Measurement – Draw a Map
Image Source: Shutterstock Key Takeaways Marketing leaders are facing constant demands to improve marketing performance and prove the business value of marketing activities. To meet…
The “Head Start” B2B Marketers Can’t Afford to Ignore
Imagine you are a talented track athlete who is about to run a 100-yard dash. Your competitors are all capable athletes, but you'll have a…