David Dodd
David Dodd is a B2B business and marketing strategist, author, and marketing content developer. He works with companies to develop and implement marketing strategies and programs that use compelling content to convert prospects into buyers.
Business buyers broadly agree that thought leadership content has a significant impact on their purchase decisions at every stage of the buying process. But...
Customer experience is the new competitive battleground in B2B, and many companies are making big investments to deliver great experiences via digital channels. But,...
New research reveals what influences B2B buying decisions and explains why the B2B buying process is getting longer.Earlier this month, Demand Gen Report published...
Marketing leaders are increasingly on the hook for growth, and to meet this demand, they must understand how growth happens and where it originates....
Two recent surveys by Demand Gen Report highlight the importance of making it easy for potential buyers to find and access marketing content. Most...
In an earlier post, I explained why companies need different marketing content for customer acquisition vs. customer retention. Put simply, when the objective is...
Senior business leaders now recognize that providing outstanding customer experiences is a powerful driver of revenue growth and a critical component of competitive advantage.In...
A few weeks ago, I published a post that discussed some of the major findings of a survey conducted by Target Marketing magazine regarding...
Business leaders of all kinds regard the identification and implementation of best practices as one of the most powerful management tools at their disposal....
In a recent article for dmnews.com, Mike Colombo, the CMO of Cloudwords, argued that many CMOs aren't ready for a seat at the C-suite...
When Theodore Levitt taught marketing at the Harvard Business School, he frequently reminded his students that "People don't want to buy a quarter-inch drill....
One of the most profound business developments of the past few years has been the proliferation of companies using subscription-based business models. Of course,...
A recent research report by TrustRadius paints a rather sobering picture of the effectiveness of B2B content marketing. The B2B Buying Disconnect is based...
Two recent studies provide several important insights regarding the role and importance of thought leadership content in the marketing mix. Thought leadership content is...
The recent pace of change in B2B marketing has been nothing short of breathtaking. Over the past 10-15 years, new marketing technologies, channels, and...
One of the most formidable challenges related to account-based marketing is the need to build and sustain a high level of teamwork among business...
Consistently producing content that connects with potential buyers remains one of the greatest challenges facing B2B marketers. The need to make content relevant for...
Last week, Jason Stewart, the Vice President for Strategic Content at Annuitas, published a great article at LinkedIn titled "What the C-Suite Needs to...
Target Marketing magazine recently published the findings of its annual "Media Usage Survey," which was designed to identify marketing spending plans for 2017. The...
One of the fundamental characteristics of account-based marketing is the use of marketing messages and content that are tailored for specific target accounts. When...
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