David Dodd
David Dodd is a B2B business and marketing strategist, author, and marketing content developer. He works with companies to develop and implement marketing strategies and programs that use compelling content to convert prospects into buyers.
About a year ago, I published a post arguing that B2B marketers need to set realistic expectations for their content marketing efforts. This turned out…
In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. Customers 2020: The Future of…
B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this makes lack of trust an elephant-in-the-room issue for B2B…
For several years, marketing leaders have faced growing demands from the C-suite to prove the value of their activities and programs. Marketing accountability has...
Delivering outstanding customer experiences has become a primary strategic objective for both B2B and B2C marketers. In the 2017 Digital Trends report by Econsultancy...
For decades, the basic approach to B2B marketing and sales has been to identify a prospect's "pain points," and then demonstrate how your...
There's no longer any doubt that content has become the currency of marketing and sales for virtually all kinds of B2B companies. According to...
In 2015, Millennials became the largest generational cohort in the US population and the largest generation in the US labor force. Research studies by...
The business case for marketing-sales alignment has never been more compelling. According to the Aberdeen Group, companies with strong alignment grow revenue at a...
Account-based marketing is often described as an effective way to acquire new customers. And that description is accurate. But ABM is also a powerful...
Last week, the Content Marketing Institute and MarketingProfs published the first report relating to their latest annual content marketing survey. B2B Content Marketing: 2018...
The conventional wisdom is that B2B buying decisions are made by buying groups that must reach a consensus. New research says the conventional wisdom...
SiriusDecisions recently published the results of its 2017 Sales Enablement Study. The 2017 research was based on a survey of 250 B2B sales enablement...
Credibility is the single most important attribute of great marketing content. Effective content must also be relevant and valuable, but if potential buyers don't...
There's no safe middle ground with it comes to thought leadership. It's a classic double-edged sword. Great thought leadership makes a positive impact on...
The new SiriusDecisions Demand Unit Waterfall has received lots of accolades since its introduction this spring, and the accolades are richly deserved. But one...
Business buyers broadly agree that thought leadership content has a significant impact on their purchase decisions at every stage of the buying process. But...
Customer experience is the new competitive battleground in B2B, and many companies are making big investments to deliver great experiences via digital channels. But,...
New research reveals what influences B2B buying decisions and explains why the B2B buying process is getting longer.Earlier this month, Demand Gen Report published...
Marketing leaders are increasingly on the hook for growth, and to meet this demand, they must understand how growth happens and where it originates....
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