David Dodd
David Dodd is a B2B business and marketing strategist, author, and marketing content developer. He works with companies to develop and implement marketing strategies and programs that use compelling content to convert prospects into buyers.
"If I had asked my customers what they wanted, they would have said a faster horse." Henry Ford (Attributed) "We don't ask consumers what they…
It's now clear that thought leadership content is having a major impact on B2B buying decisions. Several recent studies have confirmed that business buyers are…
In 1943, the psychiatrist Abraham Maslow introduced a theory of human motivation which proposed that people are motivated to satisfy several needs, and that some…
Over the past several weeks, I've published posts that reviewed the major findings of two recent research studies - one by Dynamic Yield, and one…
Measuring marketing performance is both a top priority and a persistent challenge for most B2B marketers. That's the primary theme of Demand Gen Report's 2018…
Most marketers will say that the "prime directive" of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating…
At the recent MarTech West conference in San Jose, California, Scott Brinker unveiled the new version of his famous (or perhaps infamous) marketing technology landscape…
One of the major themes in B2B marketing and sales over the past decade has been the emergence of empowered and independent buyers. Numerous research…
A few weeks ago, I published a post discussing the major findings of a survey by Dynamic Yield regarding the current state of personalization in…
Most senior business leaders understand the strategic importance of customer experience (CX). They recognize that providing great experiences has become a key means of differentiation…
Research continues to show that marketing-sales alignment remains a significant challenge for many companies. Earlier this year, for example, InsideView published The State of Sales…
In an earlier post, I discussed some of the major survey findings reported in The 2018 B2B Buying Disconnect by TrustRadius. This report is based…
Most senior business leaders now recognize the strategic importance of providing outstanding customer experiences. Customer experience has been one of the hottest topics in business…
TrustRadius recently published The 2018 B2B Buying Disconnect report, which provides several important insights regarding how business technology buyers research potential purchases, and how they…
In Lewis Carroll's Through the Looking Glass, the Red Queen takes Alice on a run in a forest. Alice and the Queen run very fast,…
The personalization of content and messaging has been widely discussed in marketing circles for more than two decades. Numerous research studies have shown that both…
Most B2B marketing and sales professionals recognize that their more formidable competitor is usually the status quo. The grip of the status quo can result…
Econsultancy recently released its 2018 Digital Trends report (published in association with Adobe). This report is based on a global survey of nearly 13,000 marketing,…
The most important and difficult decisions that marketing leaders must make inevitably involve the allocation of marketing resources (money, people, time, etc.).Regardless of company size,…
If you've ever sold a house, you've probably heard about curb appeal. Curb appeal is the visual attractiveness of a house as seen from the…
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