Home Authors Posts by Dave Paulus

Dave Paulus

Dave Paulus
Dave leads Merkle's vertical market practice for High Tech & B-to-B. As a seasoned executive with more than twenty years of CRM agency experience, he has oversight of Merkle's new business development strategies, client relationships, and delivery of services. Dave is part of Merkle's senior management team and currently serves on Merkle's executive committee.

Business to People Marketing: Expanding the mid-funnel opportunity

Think about the traditional funnel. For B2B and B2C companies, various forms of media, such as TV advertising, print, and online ads, drive incremental...

It’s no longer about Bs and Cs. It’s time to focus on Ps.

How the convergence of B2B and B2C has coined the new wave of customer engagement, Business to People (B2P) It is...

New Posts