Dave Birckhead
Dave Birckhead
Dave is the Global Head of Marketing Technology at Spotify. He has worked with numerous Fortune 500 companies to bring about marketing technology solutions that optimize business performance, accelerate innovation and enhance marketing. You can find Dave on Twitter, LinkedIn and Google Plus.
Why Marketing Technology Is Set to Explode
It's no secret that marketing is going through a lot of changes these days. It seems like you can leave your desk to grab...
Omnichannel Marketing
Omnichannel marketing is an natural evolution of marketing practices that have advanced beyond multichannel marketing. With multichannel marketing, companies invested to ensure that they...
Software as an Experience
Have you noticed how easy and enjoyable most smartphone apps are to use? How intuitive, sticky and user-friendly cloud-based applications such as Evernote and...
Marketing Productivity
In order to drive revenue growth, many companies have increased the introduction of new products. This, combined with a growing number of marketing channels,...
Respect for People
I've long been an advocate for Lean thinking with my clients. Lean is a strategy for continuously improving the delivery of value to customers....
Boston and the Fifth Estate
The Emergence of Networked Curators and Creators and What It Means for Marketing The press has long been called the "forth estate," a reference to...
Your Customer-Centric Marketing Agenda
It's hard to find an organization these days that isn't talking about the need to become more customer focused. The best CMOs are focused...
The Rise of Agile Marketing
We want to get our culture, our agencies, and everyone thinking more like agile developers….The greatest successes for me have always come about from...
The Power of Pull Marketing
Pull marketing is the science of demand generation—of attracting interest in products and services that leads to sales. It means getting customers to seek...
Why Smart Marketers Go to Gemba
"If you stay in this world, you will never learn another one." - W. Edwards Demming Gemba is a Japanese term meaning "the real place."...
Trust: An Invisible Essential
What is essential is invisible to the eye. - Antoine de Saint Exupery (Le Petit Prince) In the past decade, behavioral economists have changed the…
Aim High. Start Small. Scale Rapidly.
"In big companies projects have to scale and Lean Startup help us to do it" - Beth Comstock, CMO of GE The book The Lean...
The Lean Innovation Machine
Are Lean and Innovation Compatible? A bad system will beat a good person every time. - W. Edwards Deming With the evolution of Lean thinking—from manufacturing…
The Power of Apology
"I regard apologizing as the most magical, restorative, healing gesture a human being can make. It is at the centerpiece of my work with...
Adventures in Enterprise Marketing Management: Part 2
Why now is the time to define your Enterprise Marketing Management strategy and how to define the ROI of EMM investments In part 1 of...
Welcome to the Social Era
By now, much has been written about the impact of social media on business. Most of this has focused on opportunities to leverage social...
Adventures in Enterprise Marketing Management: Part 1
The Next Major Wave of Enterprise Technology In recent years, Enterprise Marketing Management has caught the attention of marketers, agencies, consulting firms, software vendors, and...
Leadership Lessons from Lincoln
As we celebrated President's Day earlier this week I took some time to contemplate the life and legacy of Abraham Lincoln and began to...
A New Dawn for Text Analytics
In 2012 Gartner placed text analytics in its emerging technologies hype cycle "trough of disillusionment" phase. However, text analytics is fast growing and experiencing...
The Energy That Fuels Innovation
Making the Invisible Visible I recently read an excellent post by Jeanne Bliss, The Power of Suspending Cynicism in Business, and it served as a...