Daryl Travis
Daryl Travis
Daryl Travis is CEO of Brandtrust and author of "How Does It Make You Feel? Why Emotion Wins the Battle of Brands." Follow him at @BTCEO.
4 Questions to Ask When Implementing a Customer Experience Focus
In recent years, "Customer Experience" (CX) has become a growing buzz-phrase in branding circles as businesses find that their products are more and more...
3 Insights for Better Engaging Shoppers
I've been involved in shopper insights and shopper marketing since 1998 when the discipline was first created at Procter & Gamble. Over the years,...
Successfully Shaping the Customer Experience
Can you imagine someone who works every possible angle to get a date with a special person and then doesn’t bother to shower, shows...
From “Voice of the Customer” To “Mind of the Customer”
One of our critical mantras here at Brandtrust is, "If you want to know why people do what they do, the worst thing you...