Dan Slavin

Research Shows Majority of Consumers Redeem Coupons Received via Text within One Week

New research from mobile marketing leader CodeBroker shows consumer preferences for mobile coupons. Higher coupon redemptions and purchasing trends can be attributed to mobile...

Consumers distrust retail loyalty programs, here’s why

CodeBroker recently conducted an online survey to study how shoppers feel about their existing retail loyalty programs. Data was showing a downswing in usage,...

For Text Marketing, Personalization is the True Killer App

Increase response rates by moving beyond “Hello <NAME>” Dale Carnegie, best-selling author of How to Win Friends...

What SMS marketers can learn from Jack in the Box

Jack in the Box extended a bold offer in their Super Bowl ad “Crossing the Delaware.” Proud of recent upgrades to their menu items,...

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