Dan Slavin

Consumers distrust retail loyalty programs, here’s why

CodeBroker recently conducted an online survey to study how shoppers feel about their existing retail loyalty programs. Data was showing a downswing in usage,...

For Text Marketing, Personalization is the True Killer App

Increase response rates by moving beyond “Hello <NAME>” Dale Carnegie, best-selling author of How to Win Friends...

What SMS marketers can learn from Jack in the Box

Jack in the Box extended a bold offer in their Super Bowl ad “Crossing the Delaware.” Proud of recent upgrades to their menu items,...

New Posts