Daniel Scalco

4 Steps Customers Take Prior to Making a Purchase

While impulse shopping will likely never disappear, most customers engage in a fairly scientific marketing process before they eventually purchase a new appliance, outfit...

What the Innerspring Mattress Segment Can Teach You About Sales

These days, virtually everyone in the market for a mattress is familiar with the innerspring variety, which consists of steel coils encased in layers...

6 Effective Strategies for Earning Your Customers’ Trust

Most businesses don’t spend enough time thinking about how to earn their customers’ trust. And that’s a serious mistake. One survey found that up to...

Why Lawyers Should Focus on Gaining Reviews from Clients

When was the last time you reached out to a satisfied client for a personal review? If you have just handled a sensitive case...

How to Identify New Product Ideas that Will Actually Appeal to Your Customers

Whether you’re already running a successful business or you’ve just started dreaming about running your own company, every entrepreneur shares something in common: It...

What Potential Customers Look for Before Making a Purchase on Your Website

Image via Pexels.com Granted, the vast world of online shopping makes impulse purchases easier than ever, but you might be surprised to know that a...

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