Author Archive | Danny Brown

Six Easy Metrics to Measure an Influence Marketing Campaign

Blog post by on June 3, 2014

Measurement is one of social media’s key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. …

The Dilution of Choice

Blog post by on May 28, 2014

What attracts you more – an image in a magazine or a 400-word text advertisement? Do you prefer short blog posts or longer ones? Do you watch short movies on YouTube, or longer? Do you prefer a …

Is Your Marketing the PITS?

Blog post by on May 16, 2014

When I took my marketing degree back in 2001, part of the course was learning about the Four P’s of Marketing – Product, Price, Place and Promotion. These terms have been the mainstay of marketing since the 1950′s, when Neil H. Borden …

The Question of Context in Meaningless Data

Blog post by on May 10, 2014

One of the things marketers and brands alike are excited about at the moment is the potential of Big Data. This excitement is understandable – the ability to tap into previously unheard of sources of information about …

Your Community is an Ecosystem – Embrace It

Blog post by on April 27, 2014

If you were to look at the definition of an ecosystem, you may find something along the lines of this: An ecosystem is a community of living organisms (plants, animals and microbes) in conjunction with the nonliving …