Author Archive | Danny Brown

Stop Scoring Influence, Start Creating Influence Paths

Blog post by on April 2, 2014

A few months ago, I sat down with Steven Sefton, Digital and Social Media Director for Zap Designs, to discuss a variety of topics including the differences in cultural marketing based on location; the changing face of influence; where …

THIS Is How You Do Brand Storytelling

Blog post by on March 28, 2014

One of the current buzz terms being bandied about by businesses today is that of “brand storytelling” – how brands can use storytelling to share their core values, win more customers, and outstrip the competition. Never mind …

5 Ways Business Owners Can Optimize Their Ads for Mobile

Blog post by on March 14, 2014

Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend, with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners. …