Danny Brown

Six Easy Metrics to Measure an Influence Marketing Campaign

Measurement is one of social media’s key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. The use of flyers, posters, billboards and print...

The Dilution of Choice

What attracts you more – an image in a magazine or a 400-word text advertisement? Do you prefer short blog posts or longer ones? Do you watch short movies on YouTube, or longer? Do you prefer a one-sheet menu or a multi-page one at a…

Creating and Curating an Experience Your Audience Will Remember

We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we’d never usually imagine. We like touchpoints. We feel more in tune with those that directly reach out to us and hold our...

Disruptors and the End of Digital: The Future of PR

There’s a lot of talk about where the future of PR lies. Much like its brethren marketing and, to a degree, advertising, PR is at a crucial juncture – where does the industry go to keep evolving and moving forward? After all, despite the great...

Is Your Marketing the PITS?

When I took my marketing degree back in 2001, part of the course was learning about the Four P’s of Marketing – Product, Price, Place and Promotion. These terms have been the mainstay of marketing since the 1950′s, when Neil H. Borden published an article called The Concept of the Marketing...

Why the Human Story Will Always Beat Brand Storytelling

There’s a large movement at the minute for brands to “tell their story”, to enable them to be more approachable to customers. Communications pro Gini Dietrich does a great job of showing the strengths of storytelling for brands on her leading Spin Sucks blog. There...

The Question of Context in Meaningless Data

One of the things marketers and brands alike are excited about at the moment is the potential of Big Data. This excitement is understandable – the ability to tap into previously unheard of sources of information about our customers is a very big thing...

We Don’t Need to Be More Human – We Just Need to Be People

You and I have opinions.  We have favourite colours, favourite books, favourite actors. We love the National Geographic Channel but don’t really understand the point of reality TV celebrities. You and I like to talk. We tell each other about our favourite colours, the latest…

Your Community is an Ecosystem – Embrace It

If you were to look at the definition of an ecosystem, you may find something along the lines of this: An ecosystem is a community of living organisms (plants, animals and microbes) in conjunction with the nonliving components of their environment (things like air, water...

Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI

There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge. The fact is, social media can offer…

Why Your Brand Looks Foolish When You Don’t Walk the Talk

There are two things that mostly define a brand – their reputation and their actions. Each are intrinsically tied to one another – your actions impact your reputation, and your reputation defines what action you need to take. Get one wrong, and the other can...

Stop Scoring Influence, Start Creating Influence Paths

A few months ago, I sat down with Steven Sefton, Digital and Social Media Director for Zap Designs, to discuss a variety of topics including the differences in cultural marketing based on location; the changing face of influence; where influence marketing is heading; and much, much...

THIS Is How You Do Brand Storytelling

One of the current buzz terms being bandied about by businesses today is that of “brand storytelling” – how brands can use storytelling to share their core values, win more customers, and outstrip the competition. Never mind the fact that brand storytelling is as old...

An Open Discussion On Social Media Monitoring and Ethical Data Mining

As a marketer, I’m excited when I see advances in social media monitoring technology and the way we can use tools like text analytics, ontology and Natural Language Processing (NLP) to really understand our audience and their behaviours. This level of data mining allows businesses...

The Three Metrics Your Business Needs to Answer on Social Media

If you Google the question, “Where do I start on social media?” you’ll be greeted with approximately 1.4 billion results. 1.4 billion. While many of these results will be duplicate versions, it’s clear that getting started on social media is a question many people are looking...

The Sunday Share: Teens and Technology (Understanding the Digital Landscape)

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis…

5 Ways Business Owners Can Optimize Their Ads for Mobile

Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend, with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners. Add to that the fact that Google and Facebook...

Understanding Your Blog Audience and What You Want From Them

When people think of “growing an engaged audience”, it’s usually in reference to blog readers; or an email list; or visitors to a sales page on your website; or listeners to your podcast; a social network community, or similar. But what are we really building...

Social Media Intelligence Isn’t Exclusive to Interaction and Participation

For many businesses and organizations, the advice surrounding social media is often loud and clear – “you need to engage or die”. The thinking behind this type of advice is that companies not already on social media are living on borrowed time and are...

Can We Say Goodbye to These Social Media Buzzwords in 2014?

When it comes to social media, 2013 was a pretty watershed year for brands and platforms alike. Oreo won widespread praise for the way it took advantage of the power outage at the Super Bowl with its “You can still dunk in the dark” tweet; Google’s...

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