Catherine van Zuylen
Catherine van Zuylen
Catherine serves as Vice President of Product Marketing for Attensity. She brings more than 15 years of experience thriving on the passion and intensity of technology startups and rollups. Prior to Attensity, Catherine was VP of Marketing for the Block Shield family of companies, where she defined and implemented new positioning, product, and branding strategies in support of company restructuring and acquisition of technology assets.
The Future of Text Analytics
Last week I gave a talk on "The Future of Text Analytics" at the Text Analytics Summit in San Jose, California. And while futurecasting...
Groupon Part 2: Does Opinion Translate Into Action?
When I read Michelle's blog on the Super Bowl Groupon ad, it made me curious. Although the ad engendered a lot of negative sentiment,...
Why having a social media strategy is a bad idea
It's interesting that with the rise of social media, companies seem to have unlearned everything they learned about integrated marketing and service in the...
Tidbits from Defrag
I've been spending the last day at the Defrag Conference, which is basically two days of being surrounded by smart people discussing amazing things....
Innovative uses for Social Media Monitoring
I've recently been keeping tabs on some of the more innovative uses I've seen for social media monitoring that go beyond just watching your...
Are you listening where your customers are talking?
There's been a lot of buzz lately about social media monitoring. It seems every minute, someone is calling us about how they can best...