Rick Harris
For over 20 years, Rick has helped businesses and organisations to develop their employee and customer experience, making their brands more innovative, engaging and competitive. His experience spans a wide range of industries and international markets, with a particular focus on the retail, leisure and healthcare sectors.
In this article, leading customer experience designer Rick Harris argues that the now generic view of customer journey maps is out-dated. He predicts that...
This article, by leading UK customer experience designer Rick Harris, explores the behaviour of customers seeking to juggle many tasks simultaneously. It will argue...
I had an interesting lesson today, delivered by Virgin East Coast, one of the UK’s rail franchises, operating the historic line connecting the two...
Even though customer journey maps are now commonplace in large organisations, the design process for creating them is far from standardised. There can be...
These days, it seems that every big company has rewritten its Mission statement and brand values to be ‘all about the customer’. Financial services tend...
Photo by Loimere - http://flic.kr/p/8HRbjC It's very cool to frame your brand as an 'experience' these days. But what does it actually mean? And can...