Christina Sanders

How to build out a brand consistency program on campus

The higher ed industry is well-known for being behind other industries. But as the higher ed industry has started to undergo a rapid transformation as it has fought to keep up with growing competition from online, alternative and international education options, universities are having...

Lessons from three industries on the importance of brand consistency

It's easy to forget the importance of your brand. After all, you're busy building a product and a business. And isn't a brand just a logo and a color palette anyway? While some businesses may get away with this perception for a while, the...

A customer-oriented brand brings success

The customer is number one. That sounds obvious when you say it, but many companies fail to implement policies and strategies that put the customer first. Oftentimes, the product comes first before the customers who want to buy your product. However, in our increasingly...

The Critical Crossover Between Customer Success and Branding

Picture your customer’s journey when they complete a purchase from your company. No matter what your product or service is, there will be multiple touchpoints that your customer will encounter before their journey is over. This will include things like their first impression of...

The Three Types of Brand Consistency that Drive Customer Loyalty

A business's brand plays a crucial role in the overall success of a business. A report from Circle Research found 77 percent of B2B marketing leaders believe branding is critical to growth. While the majority of marketers believe good branding is critical, many businesses...

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