Christina Sanders

How to build out a brand consistency program on campus

The higher ed industry is well-known for being behind other industries. But as the higher ed industry has started to undergo a rapid transformation...

Lessons from three industries on the importance of brand consistency

It's easy to forget the importance of your brand. After all, you're busy building a product and a business. And isn't a brand just...

A customer-oriented brand brings success

The customer is number one. That sounds obvious when you say it, but many companies fail to implement policies and strategies that put the...

The Critical Crossover Between Customer Success and Branding

Picture your customer’s journey when they complete a purchase from your company. No matter what your product or service is, there will be multiple...

The Three Types of Brand Consistency that Drive Customer Loyalty

A business's brand plays a crucial role in the overall success of a business. A report from Circle Research found 77 percent of B2B...

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