Christina Sanders

A customer-oriented brand brings success

The customer is number one. That sounds obvious when you say it, but many companies fail to implement policies and strategies that put the...

The Critical Crossover Between Customer Success and Branding

Picture your customer’s journey when they complete a purchase from your company. No matter what your product or service is, there will be multiple...

The Three Types of Brand Consistency that Drive Customer Loyalty

A business's brand plays a crucial role in the overall success of a business. A report from Circle Research found 77 percent of B2B...

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