Christina Sanders
Christina Sanders
Christina Sanders is a marketing expert with 7 years combined experience in digital marketing and communications. She is currently associate manager for LucidPress a design and brand management platform. She has spoken on marketing analytics at multiple conferences including the eMetrics Summit in Milan, Italy and the SMX conference in London.
How to build out a brand consistency program on campus
The higher ed industry is well-known for being behind other industries. But as the higher ed industry has started to undergo a rapid transformation...
Lessons from three industries on the importance of brand consistency
It's easy to forget the importance of your brand. After all, you're busy building a product and a business. And isn't a brand just...
A customer-oriented brand brings success
The customer is number one. That sounds obvious when you say it, but many companies fail to implement policies and strategies that put the...
The Critical Crossover Between Customer Success and Branding
Picture your customer’s journey when they complete a purchase from your company. No matter what your product or service is, there will be multiple...
The Three Types of Brand Consistency that Drive Customer Loyalty
A business's brand plays a crucial role in the overall success of a business. A report from Circle Research found 77 percent of B2B...