Christopher Ryan
Christopher Ryan
Christopher Ryan is CEO of Fusion Marketing Partners, a B2B marketing consulting firm and interim/fractional CMO. He blogs at Great B2B Marketing and you can follow him at Google+. Chris has 25 years of marketing, technology, and senior management experience. As a marketing executive and services provider, Chris has created and executed numerous programs that build market awareness, drive lead generation and increase revenue.
Are You a Branded Authority or One of the Crowd?
Two weeks ago, I presented a BrightTALK webinar on behalf of the Sales Expert Channel, titled Branding and Positioning for Marketplace Leadership. You can listen…
Integrative Medicine: So Why not Integrative Marketing and Sales?
I am a big fan of the integrative medicine movement. As Duke Integrative Medicine describes it: Integrative medicine is an approach to care that puts the…
Are You Wasting Time and Money on Content Marketing?
As an avid practitioner of content marketing, both for our clients and my own company, I’ve heard (and expressed) a lot of opinions and...
B2B Marketing and Sales Lessons Learned in the Trenches
One of the advantages of a long career in any discipline is the ability to look back and see lessons learned over many companies, initiatives…
Are You a Demand Creator or Demand Fulfiller?
Is the primary purpose of your company and its products and/or services to create demand or fulfill demand? Perhaps you have never been asked this…
Six Ways to Make Your Company More Valuable in 2019
Welcome to a new year full of potential and promise. Before we get too deep into the year, why not take one or more...
Are You Ready for the New Year: Critical Marketing and Sales Planning Questions
As a marketing/sales leader or company executive, you probably don’t have the luxury of divorcing your mind from business during the holiday period. You know…
B2B Product Differentiation Strategies – The Value Hierarchy
Cure Underperformance and Build Value by Traversing the Business Value Hierarchy Why Review Your Value Hierarchy? It is time to analyze your position in the…
Agile Marketing: Five Tips To Do It Right
Agile marketing makes marketing departments more effective by using agile software principles that allow marketers to move faster in response to customer-centric needs. Agile marketers…
The Right Diagnosis is Crucial for Marketing and CX Improvement
A B2B software client was facing declining quarter-over-quarter sales. Their answer was to hire two additional sales reps. Unfortunately, the new reps were expensive...
Do You Need a New B2B Pricing or Packaging Model?
If you are facing stagnant or declining sales on one or more products and services, it may be because the way you are either packaging…
Overcoming Barriers to Marketing and Sales Alignment
I was delighted to spend about 30 minutes doing a video interview with John Golden from Sales POP! Online and Pipeliner CRM. We had a…
How to Get Lucky in Marketing and Sales
Big league pitcher Lefty Gomez is more famous for saying, “I’d rather be lucky than good”, than for the quality of his pitching. Unfortunately, many…
How To Take On (And Beat) Large Competitors
As a marketing and revenue growth consultant, I often work with companies that are not the industry leader in revenue, market presence or other factors.…
The Importance of Efficient Processes in Revenue Growth
You can read lots of articles and white papers about the various technology options – CRM, marketing automation, sales enablement etc., but in my experience,…
Driving Revenue through Channel Partners
If you decide to go with either a pure- or a hybrid-channel sales model, make sure you create the best foundation for success. You don’t…
Account-Based Marketing: Don’t Start Until You Do These Five Things
To complete a purchase, businesses require an estimated 6.8 stakeholders to approve — an increase from an average of 5.4 stakeholders in 2014, according to Harvard…
Put Your Company and Yourself in the Right Mindset for Revenue Growth
When it comes to driving revenue growth, just as tactics follow strategy, proper action follows the right mindset. And the right mindset starts by replacing…
7 Tips for Implementing a New B2B Revenue Model
I write a lot about the importance of choosing the right B2B revenue model, including my most recent post, Does Your B2B Revenue Model Need…
7 Ways Marketing Can Boost Your CX Performance
Everybody is talking about customer experience (CX), but like many other hot industry terms, it can mean different things to different people. I like...