Christopher Ryan

6 key Rules to Expand Your B2B Marketing Influence

Marketing influence is a timeless subject but the ways we capture and communicate are constantly evolving. I originally wrote about this subject in 2011...

When It Comes to Marketing, Should you be Credible or Incredible?

I got the idea for this post when listening to one of our Fusion Marketing Partners’ clients present at a webinar. The company official...

How Marketing and Sales Can Achieve the Alignment Imperative

Misalignment between sales and marketing can cause companies to miss their revenue targets even if both the...

Boost Revenue with the Right B2B Marketing Funnel

One of the most important decisions to be made when designing a lead-to-revenue (L2R) strategy is the type of B2B marketing funnel model to...

Niche Marketing: Four Rules to Guide Your Success

First things first – what do I mean by the term niche marketing?  Our friends at Wikipedia say that niche marketing is “the subset...

6 Keys to Transform Your Marketing Content from Subpar to Superior

Working our way down the list of essential Lead-to-Revenue (L2R) components, I have covered sales models, branding,...

Eight Critical Brand Health Questions You Should Be Asking

Complacency is a deadly risk to the health of your brand. Perhaps the most enjoyable part of my job is helping B2B clients “brand” their...

Moving Up the Relationship Hierarchy

You often hear marketing and sales pros talk about how to turn vendor interactions into meaningful relationships. I find it rewarding to work with...

Creating Strong B2B Offers to Gain Attention, Drive Response: 6 Key Criteria

B2B marketing is challenging, and even more so when you are in a crowded market space filled...

Seven Things You Can Do (or Not Do) to Increase Marketing Success

One of the good things about being a B2B marketing practitioner for so long is the perspective it gives me on what works and...

Boost Sales Performance with Efficient Lead-to-Revenue Processes

My last two columns covered the first two Lead-to-Revenue components – a strong and compelling brand and...

How Digital Marketing Can Drive Your B2B Company Results

I suspect that two types of people will read this article. The first group consists of those who are fairly new to digital marketing....

How the Choice of Sales Model Can Make or Break Your Company

Last month, my column discussed the importance of creating a powerful brand promise, the first component of...

Six Ways Marketing Can Shrink the Sales Cycle

I often talk about how B2B marketing and lead-to-revenue (L2R) can be massively beneficial to enabling your sales team to meet its revenue targets....

Digital Marketing – How to Use it to Beat Large Competitors

Being a smaller fish in a pond full of big fish can be a daunting position. Fortunately, there are a few advantages to being...

Six Steps to Ensure Your Brand Strategy Supports Your Lead-to-Revenue Framework

My last article talked about the eight components of a successful Lead-to-Revenue (L2R) framework with brand strategy...

Boost Your 2017 Lead-to-Revenue Performance – 8 Key Components

No matter how strong your marketing and sales results were in 2016, they can be even better in 2017, especially if...

B2B Marketing Trends – What You Don’t Know Can Hurt You

We just published our 2017 B2B Marketing and Lead-to-Revenue Trends Report, available for download here. At the close of each calendar year, I publish a...

In B2B Marketing, the CFO May Be Your Most Important Customer

Many B2B marketing managers believe that their primary customer is the Sales VP, or perhaps the end-customer, or even the CEO. While these are...

Secure Your Share of Rising B2B Marketing Budgets

The press release announcing Gartner’s 2016-2017 Chief Marketing Officer (CMO) Spend Survey showed that marketing budgets rose for the third straight year.  Marketing budgets...

New Posts