Christopher Ryan

Is Your 2018 Lead-to-Revenue Plan Missing This Critical Ingredient?

Marketing and sales professionals talk about awareness, leads, opportunities and revenue. They do this because their ability to achieve positive and measurable results in these categories defines job performance. However, many companies would benefit f...

How to Get Your B2B Prospects to Buy Faster

Lots of sales reps and marketers are crossing their fingers hoping for a strong end to the quarter. They have been pushing offers and...

Using Your Business Network to Expand Your Circle of Marketing Influence

Business networking is a pain in the rear — it takes time, it can be awkward and the rules of engagement are confusing. And...

Marketing and Sales Alignment – 5 Steps to Get it Right

The relationship between marketing and sales is so crucial to a company’s success yet it is often less than ideal. In my company, we...

How to Use Content Marketing to Keep Your Sales Pipeline Flowing

Before starting Fusion Marketing Partners in 2009, I talked to a number of B2B consultants that I respected to get their feedback on my...

Product Marketing’s Role in Driving B2B Revenue

Many B2B companies underappreciate the impact of quality product marketing and its critical role in helping to generate revenue. Perhaps I value it higher...

Focus on What Matters: Get Your Marketing House in Order

I am fascinated by the strategies/methodologies used by business turnaround specialists — especially since a number of...

Six Problems that can’t be Solved with Marketing Technology

In my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing Technology: 6 Lessons Learned, I talked about the reasons...

My Love/Hate Relationship With Sales and Marketing Technology: 6 Lessons Learned

First off, a confession: I have had a love-hate relationship with sales and marketing technology for several...

How to Get Prospects to Read and Engage with Your Marketing Content

This is a follow-up to my last article titled, How to Use Content Marketing to Establish B2B Thought Leadership. In that article I started...

Use Content Marketing to Establish B2B Thought Leadership

At our company, my team and I have the pleasure of being involved in a lot of content creation, curation and propagation initiatives. Sometimes,...

Boost Your Success with B2B Marketing Systems

I’ve been reading a lot about the benefits of systemization in business, including the eMyth Revisited by Michael Gerber and Work the System by...

13 Critical B2B Marketing Metrics – Measuring Key Revenue Drivers

“In God we trust. All others must bring data.” – ...

6 key Rules to Expand Your B2B Marketing Influence

Marketing influence is a timeless subject but the ways we capture and communicate are constantly evolving. I originally wrote about this subject in 2011...

When It Comes to Marketing, Should you be Credible or Incredible?

I got the idea for this post when listening to one of our Fusion Marketing Partners’ clients present at a webinar. The company official...

How Marketing and Sales Can Achieve the Alignment Imperative

Misalignment between sales and marketing can cause companies to miss their revenue targets even if both the...

Boost Revenue with the Right B2B Marketing Funnel

One of the most important decisions to be made when designing a lead-to-revenue (L2R) strategy is the type of B2B marketing funnel model to...

Niche Marketing: Four Rules to Guide Your Success

First things first – what do I mean by the term niche marketing?  Our friends at Wikipedia say that niche marketing is “the subset...

6 Keys to Transform Your Marketing Content from Subpar to Superior

Working our way down the list of essential Lead-to-Revenue (L2R) components, I have covered sales models, branding,...

Eight Critical Brand Health Questions You Should Be Asking

Complacency is a deadly risk to the health of your brand. Perhaps the most enjoyable part of my job is helping B2B clients “brand” their...

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