Christopher Ryan

Six Problems that can’t be Solved with Marketing Technology

In my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing Technology: 6 Lessons Learned, I talked about the reasons...

My Love/Hate Relationship With Sales and Marketing Technology: 6 Lessons Learned

First off, a confession: I have had a love-hate relationship with sales and marketing technology for several...

How to Get Prospects to Read and Engage with Your Marketing Content

This is a follow-up to my last article titled, How to Use Content Marketing to Establish B2B Thought Leadership. In that article I started...

Use Content Marketing to Establish B2B Thought Leadership

At our company, my team and I have the pleasure of being involved in a lot of content creation, curation and propagation initiatives. Sometimes,...

Boost Your Success with B2B Marketing Systems

I’ve been reading a lot about the benefits of systemization in business, including the eMyth Revisited by Michael Gerber and Work the System by...

13 Critical B2B Marketing Metrics – Measuring Key Revenue Drivers

“In God we trust. All others must bring data.” – ...

6 key Rules to Expand Your B2B Marketing Influence

Marketing influence is a timeless subject but the ways we capture and communicate are constantly evolving. I originally wrote about this subject in 2011...

When It Comes to Marketing, Should you be Credible or Incredible?

I got the idea for this post when listening to one of our Fusion Marketing Partners’ clients present at a webinar. The company official...

How Marketing and Sales Can Achieve the Alignment Imperative

Misalignment between sales and marketing can cause companies to miss their revenue targets even if both the...

Boost Revenue with the Right B2B Marketing Funnel

One of the most important decisions to be made when designing a lead-to-revenue (L2R) strategy is the type of B2B marketing funnel model to...

Niche Marketing: Four Rules to Guide Your Success

First things first – what do I mean by the term niche marketing?  Our friends at Wikipedia say that niche marketing is “the subset...

6 Keys to Transform Your Marketing Content from Subpar to Superior

Working our way down the list of essential Lead-to-Revenue (L2R) components, I have covered sales models, branding,...

Eight Critical Brand Health Questions You Should Be Asking

Complacency is a deadly risk to the health of your brand. Perhaps the most enjoyable part of my job is helping B2B clients “brand” their...

Moving Up the Relationship Hierarchy

You often hear marketing and sales pros talk about how to turn vendor interactions into meaningful relationships. I find it rewarding to work with...

Creating Strong B2B Offers to Gain Attention, Drive Response: 6 Key Criteria

B2B marketing is challenging, and even more so when you are in a crowded market space filled...

Seven Things You Can Do (or Not Do) to Increase Marketing Success

One of the good things about being a B2B marketing practitioner for so long is the perspective it gives me on what works and...

Boost Sales Performance with Efficient Lead-to-Revenue Processes

My last two columns covered the first two Lead-to-Revenue components – a strong and compelling brand and...

How Digital Marketing Can Drive Your B2B Company Results

I suspect that two types of people will read this article. The first group consists of those who are fairly new to digital marketing....

How the Choice of Sales Model Can Make or Break Your Company

Last month, my column discussed the importance of creating a powerful brand promise, the first component of...

Six Ways Marketing Can Shrink the Sales Cycle

I often talk about how B2B marketing and lead-to-revenue (L2R) can be massively beneficial to enabling your sales team to meet its revenue targets....

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