Christopher Ryan

What’s in a (Company) Name? Why an Effective B2B Brand is Crucial!

In a recent article, Eight Critical Brand Health Questions You Should Be Asking, I shared the questions that you should be asking to determine if your B2B brand is helping or hurting your company. Branding incorporates a number of elements (e.g. name, ...

Six Tips to Calculate How Many Leads You Need in Your Sales Pipeline

I have had more than a few people accuse me of being obsessed with marketing numbers (guilty as charged). One of my chief focuses has always been the production of high-quality B2B sales leads. Of course, there are many flavors of leads and one person’...

Creating a Profitable Revenue Model: Go-To-Market Strategy, Pricing, and Presentation

Selecting and implementing the most effective revenue model can be the one activity that most rapidly accelerates your revenue growth. People often confuse the...

Stop Making It Hard For People To Buy: Six Barriers That Prevent Revenue Growth

Perhaps you have a great product or service that has proven benefits for those fortunate enough to purchase from your company. However, you are not getting the marketplace traction or revenue growth you need, and competitors are grabbing what should be...

How to Use Pull Marketing to Change the Trajectory of Your Buyer’s Journey

Chris Ryan, CEO of Fusion Marketing Partners, has 25 years of marketing, technology, and senior management experience, and has created and executed numerous programs...

Six Strategies for Solid B2B Revenue Growth

We are into the second month of the new year. Is your 2018 revenue growth plan on schedule? Are you thinking that more of what you did in 2017, plus a motivational sales meeting and some organic growth will take care of your growth targets? Or is the p...

Strategic Branding: Pillar One for Unstoppable B2B Revenue Growth

Welcome to the first of my six articles on revenue growth – each covering a different pillar necessary for success. The strategies and tactics...

Is Your 2018 Lead-to-Revenue Plan Missing This Critical Ingredient?

Marketing and sales professionals talk about awareness, leads, opportunities and revenue. They do this because their ability to achieve positive and measurable results in these categories defines job performance. However, many companies would benefit f...

How to Get Your B2B Prospects to Buy Faster

Lots of sales reps and marketers are crossing their fingers hoping for a strong end to the quarter. They have been pushing offers and...

Using Your Business Network to Expand Your Circle of Marketing Influence

Business networking is a pain in the rear — it takes time, it can be awkward and the rules of engagement are confusing. And...

Marketing and Sales Alignment – 5 Steps to Get it Right

The relationship between marketing and sales is so crucial to a company’s success yet it is often less than ideal. In my company, we...

How to Use Content Marketing to Keep Your Sales Pipeline Flowing

Before starting Fusion Marketing Partners in 2009, I talked to a number of B2B consultants that I respected to get their feedback on my...

Product Marketing’s Role in Driving B2B Revenue

Many B2B companies underappreciate the impact of quality product marketing and its critical role in helping to generate revenue. Perhaps I value it higher...

Focus on What Matters: Get Your Marketing House in Order

I am fascinated by the strategies/methodologies used by business turnaround specialists — especially since a number of...

Six Problems that can’t be Solved with Marketing Technology

In my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing Technology: 6 Lessons Learned, I talked about the reasons...

My Love/Hate Relationship With Sales and Marketing Technology: 6 Lessons Learned

First off, a confession: I have had a love-hate relationship with sales and marketing technology for several...

How to Get Prospects to Read and Engage with Your Marketing Content

This is a follow-up to my last article titled, How to Use Content Marketing to Establish B2B Thought Leadership. In that article I started...

Use Content Marketing to Establish B2B Thought Leadership

At our company, my team and I have the pleasure of being involved in a lot of content creation, curation and propagation initiatives. Sometimes,...

Boost Your Success with B2B Marketing Systems

I’ve been reading a lot about the benefits of systemization in business, including the eMyth Revisited by Michael Gerber and Work the System by...

13 Critical B2B Marketing Metrics – Measuring Key Revenue Drivers

“In God we trust. All others must bring data.” – ...

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