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Christopher Ryan

Christopher Ryan
Christopher Ryan is CEO of Fusion Marketing Partners, a B2B marketing consulting firm and interim/fractional CMO. He blogs at Great B2B Marketing and you can follow him at Google+. Chris has 25 years of marketing, technology, and senior management experience. As a marketing executive and services provider, Chris has created and executed numerous programs that build market awareness, drive lead generation and increase revenue.

How to Become a B2B Lead Generation Master

Want to Achieve Your Revenue Goals? Learn These 7 Things Most B2B companies are successful only to the degree they are able to generate qualified...

Leverage Partnerships to Find New B2B Sales Leads

Partner marketing programs can be one of your best sources for new sales leads, for the following reasons: Partners open up access to totally new...

Outside-the-Box B2B PR Strategies

Every B2B company has its own identity, target market and products or services. But all have one thing in common. Each wants...

Steps in the B2B Marketing and Sales Process

In a typical business-to-business scenario, responses you generate and people you have contact with will flow through the marketing system and at different times...

Five Questions Every B2B Marketer Needs to Ask

B2B Marketing is a tricky business with a lot of moving parts. To do it right, you need the answers to the appropriate...

How to Expand Your Circle of Marketing Influence

Starting with your organization at the core, everyone that you can possibly do business with can be pinpointed somewhere in relation to the center. ...

Do You Need a Service Level Agreement Between Marketing and Sales?

I have written a lot about the gap between marketing and sales in B2B companies and you can download my whitepaper about this subject...

Just How Many Leads Do You Need?

You think this would be a simple question. However, for a lot of B2B executives, the answer is tough to pinpoint When I ask...

A Dose of Reality in B2B Marketing

Napoleon once remarked, "A general should consider himself successful if half of what he plans comes to pass."  This is not to say that...

Don’t Major in the Minors of B2B Marketing

One of the worst ways to spend your day as a B2B marketer is to "major in the minors." By this, I mean...

Why do You Need a B2B Marketing and Sales Machine?

Our tagline (or Brand Promise if you prefer) at Fusion Marketing Partners is "Creating Unstoppable Marketing and Sales Machines." So what exactly do...

Four Rules for B2B Public Relations Success

We do a fair amount of public and media relations at Fusion Marketing Partners. And I did tons of PR throughout my prior...

Lead Management: An Essential Component of End-to-End Digital Marketing

Lead management refers to everything that happens in your process, from the time an inquiry is generated until the sale is made. Other terms...

B2B Marketing Cold Calling – The Pros and Cons

Many B2B marketers are tempted to adopt cold calling and while we generally encourage our B2B marketing clients to take a different path, there...

Is Social Media a Marathon or a Sprint?

I have seen a repeated pattern when it comes to using social media in B2B marketing. A company executive or marketing manager...

10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two

Last week, I talked about the first five winning habits you can adopt for more B2B marketing success in 2011. You can find...

10 Winning B2B Marketing Habits to Adopt in 2011

It's been a while since I have neglected to end a year without doing some type of planning and goal setting for my business...

The Role of Luck in Marketing and In Life

As usual, I get many of my best blog ideas from reading what others write. Today is a good example. BNET has a...

Five Characteristics of a Good B2B Marketer

A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners. Since we pretty much confine our...

In B2B Marketing Your Job is to Motivate

Successful B2B marketing strategies are not those that are clever, win awards, sound really interesting, or get people to pay attention. All of these...

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