Christopher Ryan

Accepting Tradeoffs in B2B Marketing

B2B marketing and sales is similar to the rest of life. You’d like to have it all. You want to eat everything in sight...

Why Your Brand Promise Must Be Specific – by Christopher Ryan

In my book, articles and presentations, I often talk about the importance of a specific, compelling and differentiated Brand Promise to achieve success in...

Website Marketing – Do you Need to Tweak or Detail Your Site?

At Fusion Marketing Partners, we get the chance to talk to a lot of companies about their Websites. Since we work with companies that...

Sales Lead Generation

I talk to a lot of B2B marketers and business owners and hear about the difficulties they are experiencing in sales lead generation and...

Full Potential Marketing

All of us want to achieve our full potential, for both ourselves and the organizations we work for. Yet many of us don’t reach...

B2B Direct Marketing – Importance of the House File

What’s the not-so-secret but often neglected success factor in B2B direct marketing?  Simply this: your in-house prospect list (house file) can be your most important asset in a successful...

Should You Use a Marketing Consulting Firm?

I was doing a talk about branding and positioning to the Peak Venture Group last week and was asked an intriguing question from a...

Salespeople: Are they Dinosaurs or Something Else?

I read an interesting discussion on LinkedIn titled: How soon will the internet turn your salespeople into dinosaurs? Not surprisingly, this discussion generated a...

Do You Need a Coach to Be Successful in B2B Marketing?

I read a posting by Patrick McClure at the Sales Lead Management website titled The First Fundamental of Success: Get a Coach. McClure points...

Push Marketing vs. Pull Marketing

I am a marketer by trade but as a consumer, I get as annoyed as anyone by the persistent and unrelenting intrusiveness of push marketing...

Is the B2B Marketing Services Industry Broken?

I just read an interesting article at Hubspot.com titled Is the Marketing Services Industry Broken? The article makes a rational case that services firms are failing to...

Pricing Strategies in B2B Marketing

There is no magic bullet in pricing.  However, we can all agree that maximizing our value to customers is a very good thing for...

Nine Questions to Develop Your B2B Branding Strategy

The first step in developing a branding and positioning strategy is to determine your starting point through a series of nine questions: 1. What is...

Are You a Ram or Peacock Marketer?

I was on a panel last Friday sharing some thoughts on lead generation to a group B2B marketing execs.  I was encouraging the attendees to find and articulate...

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