Christopher Ryan

Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan

Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of...

Why B2B Marketers Should Focus on Lifetime Value

Too many B2B marketers have a shortsighted view about objectives. They may rightly be concerned with a campaign’s efficiency in generating leads or sales,...

B2B Marketing and Baseball

I’ve seen a number of blog posts and articles lately that use sports metaphors.  I think this is true because sports is a common...

The Upside of Marketing in a Down Economy

We are all getting tired of talking about the poor economy. We want to quickly get back to the good times where jobs, prospects...

Sales Lead Management: Are You a Victim of FTFU (Failure to Follow-Up)?

This post involves one of my pet peeves in marketing: the tendency of marketers to spend money and time to generate inquiries and then...

B2B Marketing Lead “Phoenix” Reactivation Project by Christopher Ryan

How to Generate Revenue from Your Dead Lead Pool Most companies have a database of contacts that have gone stale.  We refer to these lists...

The Pros and Cons of B2B Marketing Outsourcing – by Christopher Ryan

As a CEO or business owner, you have some tough decisions to make about your marketing and sales operations.  Traditionally, this has involved hiring...

I Used to Be a Pusher

Why You Need to Explore the Pull Marketing Model Imagine the next meeting of the local B2B marketing group, and you stand up and say. ...

The Four Pillars of B2B Marketing Success

The Pareto Principle as Applied to B2B Marketing According to our friends at Wikipedia, the Pareto principle (also known as the 80-20 rule and the...

A Word is Worth a Thousand Pictures

It is said that “a picture is worth a thousand words.”  While this can be true, it is also true that a mere handful...

Don’t Drop Your Drawers on the Web – by John Leavy

The title “Don’t Drop Your Drawers on the Web” may seem harsh at first; the provoking title is really meant to get your attention....

Bridge the Gap in B2B Marketing and Sales by Christopher Ryan

Of all the talks and presentations I do about B2B marketing and sales, perhaps my favorite is called How to Bridge the Gap Between...

Don’t Major in the Minors in B2B Marketing

I just read an interesting post from Gerhard Gschwandtner, Founder and Publisher of Selling Power, titled How Much Energy Does it Take to Make...

What’s the Big Idea? Why You Need to Pay Attention to Your Brand Promise

Lee Iacocca once said, “When the product is right, you don’t have to be a great marketer.”  While I agree with most of the...

Do You have the Right B2B Marketing and Sales Model?

Let’s face it – there are many businesses (perhaps yours) that are struggling because they have the wrong marketing and sales model for their...

Accepting Tradeoffs in B2B Marketing

B2B marketing and sales is similar to the rest of life. You’d like to have it all. You want to eat everything in sight...

Why Your Brand Promise Must Be Specific – by Christopher Ryan

In my book, articles and presentations, I often talk about the importance of a specific, compelling and differentiated Brand Promise to achieve success in...

Website Marketing – Do you Need to Tweak or Detail Your Site?

At Fusion Marketing Partners, we get the chance to talk to a lot of companies about their Websites. Since we work with companies that...

Sales Lead Generation

I talk to a lot of B2B marketers and business owners and hear about the difficulties they are experiencing in sales lead generation and...

Full Potential Marketing

All of us want to achieve our full potential, for both ourselves and the organizations we work for. Yet many of us don’t reach...

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