Christopher Ryan
Christopher Ryan
Christopher Ryan is CEO of Fusion Marketing Partners, a B2B marketing consulting firm and interim/fractional CMO. He blogs at Great B2B Marketing and you can follow him at Google+. Chris has 25 years of marketing, technology, and senior management experience. As a marketing executive and services provider, Chris has created and executed numerous programs that build market awareness, drive lead generation and increase revenue.
Say What You Mean – Mean What You Say
I just read an interesting article by Dan Pollatta in the Harvard Business Review, with the clever title I Don't Understand What Anyone Is...
6 Tips to Prepare for B2B Marketing Victory in 2012
With only about three weeks to go in 2011 I hope you are turning at least some of your thoughts to what you will...
Should You Say YES or NO to Social Media?
Last week, I was seated next to a guy at a business breakfast who told me he was embarking on a second career and...
Attention to “Detale” is Crucial in B2B Marketing
With apologies to my excellent English teachers over the years, the headline of this post illustrates why attention to detail is so important in...
Are Your Marketing Claims Believable?
Today's post was motivated by an unsolicited email I received from an outsource payroll company, that made the following two claims: If your business has...
B2B Lead Generation – How Much Information Should You Capture?
I just read an interesting article at Web Ink Now, titled New B2B Lead Generation Calculus. Noted marketing thought leader David Meerman Scott...
Intentional Marketing Beats I’ll Try Marketing
Do you want to make a big difference in your B2B marketing and sales performance? If so, adopt the practice of "intending" instead...
Why You Need a Strong Web Presence to Meet Your Lead Objectives
When I talk to business executives about web presence, I get an interesting mix of responses: What is a strong web presence and why do...
Does Your Marketing Produce Accolades or Action?
MCI was a powerful company in the 1990s. And while MCI was known for producing very cool advertising – unfortunately, the business results never...
Where to Find B2B Sales Leads – Part 3
I hope you have found my two previous posts on where to find sales leads to be helpful. This week, I will share...
Where to Find B2B Leads – Part 2
In a recent post, I talked about six direct marketing sources of B2B sales leads. You can view that post here. Let's now...
How Marketing Can Double the Effectiveness of Your Sales Force
I was talking to a former colleague yesterday and she made the claim that as a marketer, she had no control over the sales...
Where to Find B2B Sales Leads
The need for fresh sales leads gives a recurring headache to B2B companies and the competition for prospects is only going to get fiercer....
Marketing Strategy: Too Broad, Too Narrow or Just Right?
Getting your marketing strategy just right is critical for B2B marketing success. On the "too broad" end, lots of B2B companies, desperate for recognition...
How to “Engineer” a Marketing Fiasco
Here's the all-too-common scenario: A team of highly skilled engineers rolls out a product that passes beta and actually starts to get some traction...
How to Use Web Seminars to Generate B2B Leads
Webinars (or Webcasts if you prefer) are a great way to generate leads and customers. They are also a great way to increase awareness,...
Lousy B2B Lead Generation Habits to Avoid
I talk a lot about what you need to do to be successful in B2B marketing. But it is helpful to understand what...
How to Shorten the B2B Sales Cycle
If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle. Everyone, from CEO to sales...
Who is Sitting in the Marketing Chair? – A Quick Marketing Leadership Assessment
My partner, Myron Berg, and I were recently discussing how what we do at Fusion Marketing Partners benefits our clients. While we can always...
B2B Marketing Mottos to Avoid
Let's call these the Dirty Dozen – 12 things you don't want to say (or have said) about your marketing operation. Over my...