Christopher Ryan

In B2B Marketing Your Job is to Motivate

Successful B2B marketing strategies are not those that are clever, win awards, sound really interesting, or get people to pay attention. All of these...

How Pull Marketing Overcomes Marketing Clutter

I suspect that I am not the only one who is frustrated by the increasing amount of advertising clutter. Watching television has become increasingly...

To Automate or Not to Automate Your B2B Marketing

I just read an excellent article by Lauren Carlson titled Tailwinds for Marketing Automation Software. I suggest you give it a read if you...

Are You Playing to Win in B2B Marketing?

While confidence is important in any endeavor, it is especially true in marketing and sales. You must believe that you have the right product...

The Perils of Perfectionism in B2B Marketing

I just read an interesting blog post at BNET, titled, Perfectionism is a Disease, Here’s How to Beat It.  I liked the post because...

Use Social Media and Pull Marketing to Generate Business

Social media and pull marketing have been around for some time but there is still a great deal of skepticism about their effectiveness. It’s...

Deadly Sins of Marketing Copywriting

As a guy that does a lot of writing in his job, both for clients and our own promotional purposes (books, articles, etc.), I...

In B2B Marketing, It’s All About the Offer

Assuming that you have a quality product or service, with a compelling value proposition, aimed at the right target audience, the marketing offer will...

Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan

Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of...

Why B2B Marketers Should Focus on Lifetime Value

Too many B2B marketers have a shortsighted view about objectives. They may rightly be concerned with a campaign’s efficiency in generating leads or sales,...

B2B Marketing and Baseball

I’ve seen a number of blog posts and articles lately that use sports metaphors.  I think this is true because sports is a common...

The Upside of Marketing in a Down Economy

We are all getting tired of talking about the poor economy. We want to quickly get back to the good times where jobs, prospects...

Sales Lead Management: Are You a Victim of FTFU (Failure to Follow-Up)?

This post involves one of my pet peeves in marketing: the tendency of marketers to spend money and time to generate inquiries and then...

B2B Marketing Lead “Phoenix” Reactivation Project by Christopher Ryan

How to Generate Revenue from Your Dead Lead Pool Most companies have a database of contacts that have gone stale.  We refer to these lists...

The Pros and Cons of B2B Marketing Outsourcing – by Christopher Ryan

As a CEO or business owner, you have some tough decisions to make about your marketing and sales operations.  Traditionally, this has involved hiring...

I Used to Be a Pusher

Why You Need to Explore the Pull Marketing Model Imagine the next meeting of the local B2B marketing group, and you stand up and say. ...

The Four Pillars of B2B Marketing Success

The Pareto Principle as Applied to B2B Marketing According to our friends at Wikipedia, the Pareto principle (also known as the 80-20 rule and the...

A Word is Worth a Thousand Pictures

It is said that “a picture is worth a thousand words.”  While this can be true, it is also true that a mere handful...

Don’t Drop Your Drawers on the Web – by John Leavy

The title “Don’t Drop Your Drawers on the Web” may seem harsh at first; the provoking title is really meant to get your attention....

Bridge the Gap in B2B Marketing and Sales by Christopher Ryan

Of all the talks and presentations I do about B2B marketing and sales, perhaps my favorite is called How to Bridge the Gap Between...

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