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Christopher Ryan

Christopher Ryan
Christopher Ryan is CEO of Fusion Marketing Partners, a B2B marketing consulting firm and interim/fractional CMO. He blogs at Great B2B Marketing and you can follow him at Google+. Chris has 25 years of marketing, technology, and senior management experience. As a marketing executive and services provider, Chris has created and executed numerous programs that build market awareness, drive lead generation and increase revenue.

Marketing and Sales – How to Achieve a Healthy Balance

After discussing the challenges of working with the sales department, a CMO friend stated something to the effect that "those sales people have no...

Beating Large Competitors in Your Marketing Campaigns

In my recently published article in Colorado BIZ magazine titled How to Hit Hard and Clean in Your Marketing Campaigns I drew a number...

B2B Marketing: Do This, Don’t Do That

The secret sauce in marketing is to give prospects what they do want, and stop giving them what they don't want. Easy enough...

B2B Marketing Strategy: Inform and Educate

David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies...

The 105 Day Marketing Turnaround

A B2B company CEO asked me an interesting question last week: how long will it take to transform my marketing and get it on...

Use Pull Marketing to Communicate with the SMB Market

In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Schultz makes a...

D-Day Marketing: The Land and Expand Strategy

Let's start today's post by acknowledging one important fact. It is usually much, much (did I say "much") easier to up-sell an existing...

Marketing Statements that Show Your Company is Out of Touch

As B2B marketing outsource providers, we get to hear some interesting statements about marketing. Some of these statements indicate a philosophy that can...

When in Doubt – Start Marketing

One of General George Patton's guiding principles was, "When in doubt, attack." This sentiment was also expressed by many other famous military commanders. Their...

B2B Lead Management – 6 Best Practices

Some companies are good at generating B2B sales leads, others are good at qualifying and closing those leads, but the top performing companies, are...

Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects

Timing is an extremely important element in B2B marketing and sales. The degree of prospect receptivity can range from zero percent (there is...

B2B Marketing Game Changing Ideas

Sometimes it is not enough to simply make incremental progress on the small things. There are times when you need a marketing or...

Measuring B2B Marketing Success

Get a bunch of B2B marketing professionals together and ask them: What are your most important criteria for benchmarking performance and how do you...

A Formula for B2B Marketing Success

When it comes to marketing strategy, it's always useful to work from a proven formula. This doesn't mean you have to follow the formula...

Content Marketing – Quality vs. Quantity

Let's face it – there are days when the creative well is dry and you would rather go to the dentist than write some...

How to Avoid the Pitfalls of B2B Marketing

I recently read an interesting book about the middle ages, titled World Without End by Ken Follet. In it, the origin of the...

Social Media – Can It Be Used to Generate Leads and Revenue?

In the past few months, I've seen a number of interesting articles, blog posts and LinkedIn discussions lately that explore the question of whether...

Patience and Persistence – A Powerful Combination in Marketing

As has been stated in works ranging from the Bible to the Beatles, there is a time for every purpose. Sometimes the best course...

10 Minutes to Better B2B Marketing

I was attending a fitness class at my health club this past weekend and the instructor was talking about how full the club was...

A Dozen B2B Marketing Mantras for 2012

The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is...

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