Christopher Ryan
Christopher Ryan
Christopher Ryan is CEO of Fusion Marketing Partners, a B2B marketing consulting firm and interim/fractional CMO. He blogs at Great B2B Marketing and you can follow him at Google+. Chris has 25 years of marketing, technology, and senior management experience. As a marketing executive and services provider, Chris has created and executed numerous programs that build market awareness, drive lead generation and increase revenue.
When It Comes to Marketing, You are Not Your Prospect
One of the issues I face as a B2B marketing services provider is the "personal preference" challenge. This manifests itself when my team and...
Crafting Your Unique Brand Promise: Finding the Big Idea
Do you want truly competitive differentiation for your company—with a value-added extra that makes the products and services you offer resoundingly unique and clearly...
B2B Pull Marketing Takes the Guesswork Out of Timing
One of my favorite bloggers, Paul Castain, posted an excellent article titled The Patience/Urgency Conundrum in Sales on his Sales Playbook website. Using the...
Why Your Long-Forgotten Boilerplate May Hold the Key to Your Marketing Strategy
Perhaps some of you have participated in scenes like this: your B2B company needs some marketing boilerplate copy—you know, the stuff that appears at...
B2B Marketing Options – When to DIY and When to Outsource
As the CEO of a B2B marketing outsource provider, you would think that I would always suggest outsourcing as the best way to handle...
Are you Generating Qualified Leads or Wasting Marketing Dollars?
If you ask a dozen marketers and sales people for their definition of a qualified lead, you might hear answers ranging from "anyone that's...
Marketing Can Be Amusing
Marketing is a serious subject at most companies. After all, the marketing department is only one step removed from the sales department and revenue...
Marketing Game Changers for 2013
It's the season for wrapping up the old year and prepping for the next. I hope you are as excited about the potential of...
Marketing Life Lessons
There are some lessons learned in life that apply strongly to marketing (and vice versa). Here are five for your consideration. Lesson 1: ...
Making the Transition from Push Marketing to Pull Marketing
You have no doubt heard of the many benefits of pull marketing, also called inbound marketing. But perhaps you face a common challenge...
The Most Important Number in B2B Marketing
I often write about the importance on numbers in B2B marketing success. A recent blog post titled Marketing Analytics – Measuring Most What...
Creating an Effective B2B Marketing Machine
Dan Kennedy, author of No BS Guide to Trust-Based Marketing and many other books about marketing and entrepreneurship, made the following observation in a...
B2B Marketing Actions You Can Take Now to Have a Better 2013
For most people, the end of the year means enjoying holiday celebrations, taking time off work, and making sure tax items are in order...
How to Recognize and Reward a Great Marketing VP
I recently wrote a blog post titled, Top Three Signs Your Marketing VP Might Be in Trouble. To recap, the warning signs are: They Focus...
How to Build Company Value in a Down Economy – Part Two
Last week's blog post discussed three major ways to use B2B marketing and sales to build company value in a tough economy. To...
How to Build Company Value in a Down Economy
While the political battle rages over whose fault it is that the economy seems to be perpetually stuck in the doldrums, entrepreneurs and established...
Marketing Analytics – Measuring What Matters in B2B
One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are...
Little Things that Make a Big Difference in Sales and Marketing Success
Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto developed the principle when...
Applying the Olympic Model to Marketing and Sales Alignment
There are a lot of bloggers currently using the Olympics topic as "linkbait". For a good explanation of what the term linkbait means,...
Top Three Signs Your Marketing VP Might Be in Trouble
At Fusion Marketing Partners, we have the privilege of working with some darn talented marketing VPs and our client list is populated with driven,...