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Christopher Ryan

Christopher Ryan
Christopher Ryan is CEO of Fusion Marketing Partners, a B2B marketing consulting firm and interim/fractional CMO. He blogs at Great B2B Marketing and you can follow him at Google+. Chris has 25 years of marketing, technology, and senior management experience. As a marketing executive and services provider, Chris has created and executed numerous programs that build market awareness, drive lead generation and increase revenue.

B2B Marketers: How to Win the Trust of Your CEO

As a chief marketing officer (CMO) or senior B2B marketing professional, there are few things as satisfying as earning and maintaining the trust of...

Become a B2B Revenue Marketer or Get Left Behind!

A couple of decades ago, I was speaking at B2B marketing and sales conferences on the topic of: Bridging the Marketing and Sales Gap....

To Connect with Elusive B2B Prospects, Turn Marketing and Sales into “Sherpas” for the Buying Journey

I recently participated in a LinkedIn comment thread posing the question of whether B2B or B2C marketing was more fun. Naturally, this sparked a...

Launching a Winning B2B Content Marketing Strategy

In my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. There are times when the best strategy is to…

How to Choose and Implement a Successful B2B Pricing Strategy

In my March column for CustomerThink, titled "Pricing to Win in B2B: The Mindset to Achieve More Revenue and Profit," I discussed the mindset...

Pay-to-Play Marketing Opportunities: Should You Play or Pass?

I just received an email with the subject line: Re: Featuring Fusion Marketing Partners as a top Sales Tech Services Company. The body text opened…

Pricing to Win in B2B: The Mindset to Achieve More Revenue and Profit

The key to a good pricing strategy is to structure your pricing model for short-term profitability and revenue while simultaneously building long-term relationships. This...

Why a Compelling Digital Presence Speeds B2B Revenue Success

By digital presence, I am referring to everything a prospect, customer, partner or any interested party can find out about you and your company online.…

End of Year B2B Marketing Planning: How to Make it Count

Most of can agree that 2020 has been an unusual and troublesome year. A few industries have benefited (online retailers, work from home technologies, video…

How Digital Strategies Can Support B2B Revenue KPIs

Last month, I had the opportunity to share thoughts on a webinar about how digital strategies contribute to organizational objectives with Michael Spinosa, President...
Bravery

Bravery: An Underrated Virtue for Chief Marketing Officers

My last CustomerThink column was B2B Marketing’s Role in Driving Revenue With Integrity. I’m not surprised that it received a ton of views because...

How to Build Company Value in a Down Economy

Six months after the storm hit, the pandemic continues to affect businesses and personal lives, with lots of debates about whose fault it is, and…

B2B Marketing’s Role in Driving Revenue With Integrity

It is critical for everyone on the revenue-generation side of the business (including you folks in the marketing department!) to understand their vital role...

It’s All About Revenue: Six Ideas to Power Your B2B Sales Engine

My friend and noted entrepreneur and teacher Steve Imke, posted an article titled, A recession is a great time to start a new business. I…

6 Lessons B2B Companies Can Learn from Amazon

Let me start out confessing that I have a love/hate relationship with Amazon. I bet a lot of you reading this suffer from the...

Nine Requirements of Powerful Thought Leadership

During this period of business uncertainty due to the COVID pandemic, I have spoken and written about the need to do the tough but valuable…

B2B Marketing Options – When to DIY and When to Outsource

As the CEO of a B2B marketing and revenue growth outsource provider, you would think that I would always suggest outsourcing as the best way…

The Upside of Marketing in a Down Economy

Yes, it’s tough out there. As I write this, we are all faced with the specter of the invisible coronavirus bug attacking our health, threatening…

How to Maximize the Value of Customer Discovery Calls

As I write this, the world is dealing with the COVID-19 crisis. Chances are, your customers are facing their own share of uncertainty and...

Nine Ways to Grow Your B2B Business in Challenging Times

I am certainly not the only one who can say that the last couple of weeks have been among the most interesting of my career.…

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