Colin Shaw
Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.
Excellence in Customer Experience: The Transparent Factory
The automotive industry has bounced back from the 2008 crisis by incorporating the core...
2012 Customer Experience Predictions: Positives and Pitfalls
A new calendar year gives us a new threshold to cross, providing an opportunity to look back at what we've learned, and to look...
Affecting Cultural Change that Improves the Customer Experience
One of the privileges we have at Beyond Philosophy is working with great companies and highly talented people to develop change management strategies and...
Social Media Experience
Social media represents the next great shift in how customers and organizations view, handle, react to and build customer experiences. Of course, there are...
The Gender Experience
Men and women are different. History shows that women have been subjected to discrimination and oppression, but certainly they deserve the same rights and...
Memory: Content or Method?
Before going into a stressful situation, chances are you've heard the expression to "go in with a clear mind." It turns out that there...
A Fond Farewell to a Customer Experience Visionary
The American Marketing Association (AMA) characterizes loyalty as the situational in which a consumer (1) generally buys the same manufacturer-originated product repeatedly over time...
Relationship Chemistry: Hiring Employees that Build Loyalty
At times it seems like the most popular individuals are those with the most signs of external success – the car, the house, the...
High Tech Museums
Social media is literally altering the landscape for non-profit and membership-based organizations. Mobile applications sponsored by such organizations allow customers to exchange opinions of...
Personalized service. What does it actually mean?
Personalization is more than paying lip service to customer's preferences; rather it is adding value to a customer's choice. But humans are funny creatures....
Sniffing Out a World-Class Customer Experience
A human being can recognize approximately 10,000 unique scents. But when it comes to the five senses, the sense of smell gets a bad...
Liar, Liar Pants on
A Google search for "lying" yields 218,000,000 results. A Google search for "honesty" yields 77,500,000 results. What explains the 140,500,000 difference? Most of the...
Tricks or Treasure? An inside look at the Casino Experience
Who are the extreme players in the field of Customer Experience? Casinos. Even though we all know the odds favor of the house, people still...
Liar, Liar: Truth and Customer Loyalty
Advertising and marketing are part-and-parcel with the financial world. Many people simply decry any form of business or entrepreneurship as exploitative and manipulative. On...
What do you mean by Customer Experience?
"What do you mean by Customer Experience?" I get asked this question all of the time. Although I help organizations to build great customer experiences...
The Steve Jobs Experience
On August 24, 2011 Apple CEO Steve Jobs resigned. Unlike the majority of CEOs who quietly leave their posts, Jobs' departure from Apple was...
Social Media: Friend or Foe of Brand Loyalty?
In February, Facebook launched an application called Sponsored Stories. The way Sponsored Stories works is that brands turn user activity into a sponsored newsfeed....
The 2011 Beyond Philosophy Global Customer Experience Management Survey
Twentieth century philosopher Friedrich Nietzsche once reflected, "many are stubborn in pursuit of the path they have chosen, few in pursuit of...
Recognizing the Subconscious Experience
Chances are that you can picture the FedEx logo in your head, but do you know where the arrow is in it? The FedEx...
Triggering Happiness in Your Customers
We all know that making our customers happy makes us happy, but how exactly do we make our customers happy? You might be inclined...