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Colin Shaw

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.

Using Humor in Business: Some Practical Advice

Is business the right place to be funny? Surely business is a serious place and humor doesn't have a place in it? I disagree,...

Apple: Value is More Than a Stock Price

If you live in a cave, under a rock, or on the moon, I should tell you that Apple just launched two new iPhone...

How Hubris Killed Nokia

I love stories. They tell you so much about life. Some of the best stories come from Greek mythology which has such resonance that...

Dealing with Ambiguity: The New Business Imperative

Change is the only certainty in this world today and the pace of change is ever increasing. We all know that change isn't easy....

Does Getting What You Want Make You Happy?

Have you ever realised that sometimes wanting something can make you happier than actually having it? Let me give you an example. As we...

The Yin and Yang of Familiarity in Marketing

My family have always gone on long vacations. We love exploring as everything is different. Different can be good, and different can be bad....

Top 10 Reasons Why Emotions Are Being Ignored In Business

Have you watched the news and seen the terrible sight of starving children in Africa, it always brings a tear to my eye. Have...

Wal-Mart Disappoints Wall Street and Customers Alike

Wal-Mart Disappoints Wall Street and Customers Alike Wal-Mart has announced their latest earnings, they are down and the forecast is not much better. Why is...

Does Shopping Really Make You Happy?

Have you ever noticed how sometimes the experience of anticipating something can be better than the experience itself? Let me give you an example....

Google, Starbucks and the Dark Side

Coffee and Wi-Fi go together, like fish and chips, movies and popcorn or Batman and Robin. So when I read that Starbucks and Google...

Customers or ‘Self-loading Freight’?

I see there are discussions again about the airline boarding process, as American Airlines are letting people without carry-on bags board first so not...

Does Being Cute Pay?

Have you ever seen a cute little kitty and felt the urge to pick it up and squeeze it? What about a 2-year-old niece...

Are You A Workaholic Or An Outlier?

Workaholics are the one kind of "aholic" that society values. In fact, many people are proud to call themselves workaholics, thinking that it makes...

How You Really Make Decisions

How You Really Make Decisions What is your instant thought when you think of a brand, interact with a person or view something within a...

How We Create Memories And Why This Is Critical For Business

How many times have you been with a group of friends or family and you relive a past experience? Everyone is smiling and laughing...

Why We Hate Losing

Whilst watching Andy Murray playing, and winning, the Wimbledon Tennis finals on Sunday I started thinking of when I was a young man and...

Fixing A Lemon – The Car Buying Experience

Fixing a Lemon – The Car Buying Experience "If only we could get the dealers to do what we ask them to do then the...

It’s The Little Things: Adding Value Without Lowering Prices

When it comes to your organization, you know how important it is to make a good first impression with your clients. From the minute...

Collaboration is Dead – Long Live Symbiosis

The African Oxpecker is an animal that lives on the backs of large animals, taking care of the ticks that suck their blood. In...

Motivation Is Key

Understanding Motivation is Key… I have an actor friend that studied at one of the prominent acting conservatories in the country. He still teaches occasionally...

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