Clara Beck

How AI will Transform B2B Marketing in 2020?

Over the past few years, B2B marketing executives have been shifting their focus to Artificial Intelligence to boost their campaign’s effectiveness and increase business growth. For decades, the traditional approach for targeted marketing has been to identify signs of behavioral similarities (for instance, subscribing to...

How Email Marketing Can Help Build Your B2B Brand Growth and Improve Sales?

As B2B marketers, your goal is to get customers and prospects to buy your products and services and turn these potential customers into profitable and long-term buying clients. In order to do that, you’ll need a cost-effective method that will allow you to communicate and...

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