Claire Sporton

From Inspiration to Action: Transforming CX through Viral Change

To be successful in the age of the consumer, businesses must declare a commitment to customer-centricity. Organizations have done so in a variety of...

Follow the Path to VoC Maturity

Building a solid Voice of the Customer (VoC) program is a critical component in any company’s mission to deliver enhanced...

The What, Where and Why of VoC Insight

Voice of the Customer (VoC) programs generate huge amounts of information — unstructured and structured, quantitative and qualitative. Amidst this volume of "big data"...

Powering and Praising the People Behind Successful VoC Programs

Technology does not power Voice of the Customer (VoC) programs. Rather, these programs are powered by people who use technology to resolve business issues....

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