Claire Sporton
Claire Sporton
Claire Sporton is SVP, Customer Experience Innovation for Confirmit, the world’s leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions. Claire is responsible for ensuring Confirmit delivers the market-leading expertise and technology that businesses need.
3 Ways to Beat the CX Slump
In 2019, 62% of brands are delivering just an “ok” customer experience (CX) – certainly not what CX practitioners have been striving for! These...
Identifying the Key Players for Your CX Dream Team
When it comes to building a successful CX team, companies need to get the balance right. Five people with exactly the same skills won't...
From Inspiration to Action: Transforming CX through Viral Change
To be successful in the age of the consumer, businesses must declare a commitment to customer-centricity. Organizations have done so in a variety of...
Follow the Path to VoC Maturity
Building a solid Voice of the Customer (VoC) program is a critical component in any company’s mission to deliver enhanced...
The What, Where and Why of VoC Insight
Voice of the Customer (VoC) programs generate huge amounts of information — unstructured and structured, quantitative and qualitative. Amidst this volume of "big data"...
Powering and Praising the People Behind Successful VoC Programs
Technology does not power Voice of the Customer (VoC) programs. Rather, these programs are powered by people who use technology to resolve business issues....