Home Authors Posts by Claire Gilbert

Claire Gilbert

Claire Gilbert
As a Data Scientist, Claire translates big and small data into actionable, business-driven outcomes for clients. With a rigorous statistical background and enthusiasm for applying path to purchase across varied markets, she is heavily involved in segmentation and customer journey initiatives. Claire is particularly interested in segmentation, consumer profiling, and explaining statistical methods. She holds a BS and MS in Statistics from Miami University with specializations in Actuarial Science and Anthropology.

When “New” Data Tells an Unforeseen Story: A Tale About An Unexpected Consumer

From the time their founders had a dream, B-to-C corporations envision who their buyers are, and who they will become. No one said it...

New Posts