Chuck Schaeffer

The Business Case For Customer Experience (CX) Management

The Customer Experience Challenge, Solution, Framework, Risk and Payback The Business Problem There's a threefold challenge that stands to impact your ability to retain your...

A Recommended Path to Becoming a Social Enterprise

Why and How All Businesses Must Become Social Businesses to Survive The sky rocketing rise of social media has created a digital divide whereby most...

The Business Case for Big Data

How To Take Advantage of the Big Business Opportunity of Big Data Table of Contents The Business Problem The Business Solution How to Implement Big Data Big Data Use...

Customer Experience Research Results and Actionable Take-aways

A Review of the CX Business Case, Benefits, Risks, Lessons & How to Get Started Oracle today released an interesting Customer Experience (CX) research report...

Getting The Most Out of Your CRM Software Demos

Ask a few executives after watching CRM software demonstrations which is their favorite solution? Many will advise "the last one", as almost all the...

The Biggest CRM Industry Events of 2012

2012 was a notable year for the Customer Relationship Management industry, and in many ways outpaced the innovation, change and progress as compared to...

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