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Cassie Hrushesky

Cassie Hrushesky
Many companies invest thousands if not millions of dollars into their Salesforce instance but disregard the importance of education of those running the CRM. Become self sufficient in your instance through change management and education, to ensure user adoption, strong data quality, along with saving time and money. I oversee the marketing efforts of our Change Management & Learning practice, including Adoption, Training and eLearning. Marketing efforts encompass content development, lead generation/nurture and strategic campaigns for our Change Management & Learning practice.

Lead Nurturing Tips: Building a Successful Content Strategy

In my previous post in this lead nuture blog series, I introduced lead nurturing as a means to build relationships and trust with your...

Streamline Sales & Service Clouds To Enhance Customer Satisfaction

Customers now control how and when they interact with your brand across a multitude of channels. Regardless of the channel or department they contact,...

Customer Lifecycle Marketing Creates Brand Advocates

At times, marketing can be seen solely as a lead-generation machine. But the reality is that marketing must also be a key player in...

Characteristics of a Customer-Obsessed Marketing Engine

Due to the breadth and complexity of customer data, channels, content in today's technology landscape, marketers are juggling more than ever before. IBM’s CMO Study,...

3 Must Dos Before Your Next Email Campaign

Forrester Research found that 89% of marketers said email was their primary channel for lead generation. But of this, what percent of marketers are...

7 Secrets to Drive Salesforce Adoption

Implementing salesforce.com is not a start and stop project—it's an ongoing journey for your entire organization. You must continuously educate your staff on Salesforce's...

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