Home Authors Posts by Christopher Carfi

Christopher Carfi

Christopher Carfi
Ant's Eye View
Social Business strategist advising clients such as Google, HP, Cisco, P&G and others.

Talking ’bout my motivation

By way of a path through this whitepaper from Limelight networks and Digital Clarity Group, found an interesting presentation from this month's Inbound Marketing...

Lead generation and social marketing key for marketers, says Forrester

Forrester has published a detailed research report comparing the marketing approaches of over 200 organizations across a wide variety of industries including software, electronics,...

How a meme spreads on LinkedIn

I always find it interesting when things get used in unexpected ways, like using a nutcracker as a bottle opener or using rice to...

A question of intent

The concepts behind Facebook's rumored "WANT" button are rooted in the idea of the "intention economy" and are generalizable beyond the Facebook ecosystem. Both...

Some musings on “small data”

The concept of "big data" is, ultimately, going to hit a brick wall. Here's why. For a number years now, the concept of being...

The Relationship Funnel

In many marketing organizations, the steps in the interaction between an organization and its customers have traditionally followed a predictable sequence, starting with "awareness"...

Engaging With Customer MVPs and Superfans

There are three aspects to think about when creating an MVP program for your best customers and advocates. Those three components are: Identity Privileges Benefits…

The Customer-Advertiser Arms Race

"Social media is all about relationships. If you want to find people's relationships, an address book is the best place to go. It's like...

Counting “Fans” And “Followers” Is The HFCS Of Social Engagement

Earlier this month, the NYTimes took a deeper dive into the idea of "good attention vs. bad attention." I wanted to keep the ball...

Good Attention vs. Bad Attention

The confluence of the Super Bowl and its focus on immense ad spend, coupled with speaking at last week's NetPromoter conference triggered a thought....

Social Business 2012 Presentation

I'll be speaking about social business strategy at the ASAE Technology Conference and Expo CIO Summit next week in Washington, DC. There are three...

This Week’s Social Business Jam

A number of luminaries participated on this week's W3C Social Business Jam, including Doc Searls (pictured), Alex "Sandy" Pentland and the inventor of the...

Google+ Launches Brand Pages

The big news today is that Google+ has finally announced their long-awaited brand pages with a blog post here. The top line, from Google: For...

Reflections on the Social Customer

Almost seven years ago, in October 2004, I wrote The Social Customer Manifesto. It was short and sweet and it read like this: THE SOCIAL...

Google+ for Customer and Brands: Scenario Planning Summary [video]

On August 18, 2011, a group including Tom Guarriello, Matthew Mahoney, Tim Bursch, Sean Bohan, Jeris JC Miller, Nancy White and Christopher Carfi held...

My Google+ vs. Twitter Click-Through Experiment

I was fortunate enough to luck into a few Spotify invitations earlier today, so I decided to try a little experiment in checking out...

How the Enterprise Can Use Google+

How the Enterprise Can Use Google+ For the past few days, I've been neck-deep in Google+. There's a lot of potential here for business. Some...

Facebook Social Deals May Be Groupon’s “PointCast Moment”

A new offering called Facebook Social Deals was launched in five cities today. It's a service similar to Groupon or LivingSocial, where merchants offer...

An Ant’s Eye View of SXSW 2011

Just back from SXSW in Austin. Here are my Top 10 takeaways. An Ant's Eye View of SXSW 2011 View more webinars from Christopher Carfi

A Customer Love Letter To Delta

Delta Airlines saved my ass today after Alaska screwed up, royally. Delta went way above and beyond and, either through process or (more likely)...

New Posts