Top

Author Archive | Christopher Carfi

Talking ’bout my motivation

Blog post by on October 28, 2013

By way of a path through this whitepaper from Limelight networks and Digital Clarity Group, found an interesting presentation from this month’s Inbound Marketing Summit (#IMS13) that was created by Allen Bonde from DCG. Not only does …

How a meme spreads on LinkedIn

Blog post by on October 22, 2013

I always find it interesting when things get used in unexpected ways, like using a nutcracker as a bottle opener or using rice to dry out a smartphone that got soaked. So when I saw that Koka …

A question of intent

Blog post by on July 11, 2012

The concepts behind Facebook’s rumored “WANT” button are rooted in the idea of the “intention economy” and are generalizable beyond the Facebook ecosystem. Both customers and enterprises, using today’s existing infrastructure and conventions, can create and listen …

Some musings on “small data”

Blog post by on April 6, 2012

The concept of “big data” is, ultimately, going to hit a brick wall. Here’s why. For a number years now, the concept of being able to collect, mine and process massive data sets that predict customer behavior …

The Relationship Funnel

Blog post by on March 23, 2012

In many marketing organizations, the steps in the interaction between an organization and its customers have traditionally followed a predictable sequence, starting with “awareness” and culminating in some form of “action” on the part of the customer. …

Engaging With Customer MVPs and Superfans

Blog post by on February 27, 2012

There are three aspects to think about when creating an MVP program for your best customers and advocates. Those three components are: Identity Privileges Benefits For example, here’s a post here from Porter Gale in AdAge about …

The Customer-Advertiser Arms Race

Blog post by on February 23, 2012

“Social media is all about relationships. If you want to find people’s relationships, an address book is the best place to go. It’s like if you want to rob a bank, go where the money is.” – …

Good Attention vs. Bad Attention

Blog post by on February 5, 2012

The confluence of the Super Bowl and its focus on immense ad spend, coupled with speaking at last week’s NetPromoter conference triggered a thought. Are there two kinds of attention (let’s call them “Good Attention” and “Bad …