Chris Lawer
Chris Lawer
I lead Strategyn UK and work with global companies to help them become successful customer-centred innovators. My team has identified numerous high-value, pre-concept market opportunities and created growth plans that work. Find us at http://www.strategyn.co.uk I also lead ZinC - a healthcare technology opportunity, innovation and growth strategy consultancy. We have tailored customer-centered innovation theory, methods and processes for healthcare markets. Find us at Http://www.zinc-healthcare.com
Common problems along the innovation path from opportunity identification to development
I thought I would share a typology of common issues that I think plague the "opportunity discovery, selection and targeting" first phase of innovation,...
On dynamic capabilities and customer knowledge co-creation
Based on an extensive analysis of the academic co-creation literature and my previous work into market-learning capabilities, in this paper i provide a conceptual...
Strategyn UK Case-Study: Defining the Global Market Opportunity for a Diabetic Foot Infection Diagnostic Device
According to the International Diabetes Federation, there are more than 240 million people worldwide with diabetes, a number expected to grow to close to...
A few more thoughts on co-creation
I try and shape my thinking and therefore I guess, my definition of co-creation in terms of how the concept can help firms achieve their growth goals through innovating...
Avoid the risks of using customer inputs for innovation
(with Tony Ulwick, Strategyn CEO) When managed correctly, open, customer-driven innovating firms enjoy competitive advantage arising from a number of sources. These include; better “unlearning”...
A knowledge – learning-based perspective of co-creation with example
My perspective of co-creation is rooted in the knowledge-based view of the firm. Firms exist because they can integrate and coordinate specialized knowledge held by...
Developing a concise definition of co-creation as a foundation for innovation and competitive advantage
A perspective of the firm as an autonomous knowledge creator that learns about customers and creates value for them is increasingly redundant. Now, firms...
An Introduction to Outcome-Driven Innovation
This paper by Tony Ulwick, Strategyn provides a summary of the Strategyn Outcome-Driven Innovation method, describing 8 key discoveries that define the approach. These...