Chris Petersen

5 Things that retailers must do to make IoT not about “things”

Retail is doing a horrible job with IoT because it's not about things at all Image Credit: Naypong Who in the world came up with the acronym IoT? The "Internet of Things" has to go down as one of the worst monikers for a product…

5 dirty little secrets for Amazon’s world domination strategy

Planes, trains and ships are just the tip of the icebergs in disruption By Chris H. Petersen Image Credit: Franky242 I've finally decided Amazon is a lot like Donald Trump. Both command a disproportionate share of media coverage. Love them or hate them, the reason…

Most missed CX opportunity and 5 ways to capitalize on it

Research shows that watching others has huge impact on conversion Image Credit: StockImages Companies are spending increasing amounts of time and resources studying how consumers search for products, compare products, and shop across channels. Nothing wrong with understanding how consumers engage anytime and everywhere, including…

3 Tips from a study of how a story can change everything

A story of how experience can change and even create a new reality Storytelling Traditional product centric marketing has historically been focused on consumer segmentation, and then getting the right messages to the right consumers at the right time. In current omnichannel environment, we are...

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