Chris Petersen

Foregoing clicks and betting on bricks … What’s the story?

5 Take aways from the STORY store on how to beat online e-tailers When Amazon can offer you almost anything, as cheap as anywhere else,...

5 Signs that you’re in a relationship with your retailer … or not

The most important "sale" made every day is building relationships Image Credit: Stuart Miles There is a classic phrase among my children that the relationship...

Droids vs Drones – The war to win the “last mile” of retail

Winning the last mile of delivery creates a major competitive advantage The "last mile" of retail refers to the last leg of the delivery getting...

If there is “an app for that”… why should we care about bots?

Ignorance is not bliss, nor is it profitable in today's connected world Image Credit: Nenetus Facebook has certainly sent loud messages about the future of bots...

5 Things that retailers must do to make IoT not about “things”

Retail is doing a horrible job with IoT because it's not about things at all Image Credit: Naypong Who in the world came up with the...

5 dirty little secrets for Amazon’s world domination strategy

Planes, trains and ships are just the tip of the icebergs in disruption By Chris H. Petersen Image Credit: Franky242 I've finally decided Amazon is a lot...

Most missed CX opportunity and 5 ways to capitalize on it

Research shows that watching others has huge impact on conversion Image Credit: StockImages Companies are spending increasing amounts of time and resources studying how consumers search...

3 Tips from a study of how a story can change everything

A story of how experience can change and even create a new reality Storytelling Traditional product centric marketing has historically been focused on consumer segmentation,...

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