Chris Petersen

A perfect storm for delivery disaster this holiday season

The growth of omnichannel is exceeding holiday delivery capacity Image Credit: Renjith Krishnan This year's holidays fall in such a way to create a "perfect storm" for last minute delivery disaster. Christmas falls on a Sunday and Hanukkah falls the day before. Last minute shoppers…

Online assortments – Long tail, curation or castration?

Omnichannel creates new dilemmas and decisions for retailers Image Credit: Stuart Miles Omnichannel has arrived as the "new normal" for consumers. That does not mean that all omnichannel issues have been sorted out by retailers. Traditional retailers have a particular challenge of how to develop…

Is Omnichannel dead? 5 Factors driving retail transformation

Retailing has already crossed the omnichannel tipping point By Chris H. Petersen Last week I had the opportunity to address the RVCF Annual Fall Conference. The best part about being a speaker at events is that you also have an opportunity to network with a…

7 Critical questions traditional retailer metrics can’t answer

Traditional metrics of sales and share are not enough for omnichannel Image Credit: patrisyu At the most basic level, retail is a simple business about selling products for more than the retailer paid for them. Historically, retailing was based upon selling from shops. And, even…

One of the greatest misses in omnichannel retailing today …

If retailers want to engage, they need more than products, pics & price Image Credit: Twobee The operative word associated with customer experience in retail is "engagement". Briefly defined, engagement means to get someone to "feel excited or impressed to do something". Retailers' goals are…

5 Ways to optimize customer experience in store and online

Consumers want online to be more like stores … and vice versa! Image Credit: Nenetus In perusing the headlines on CX (Customer Experience), there are a lot of articles on how retailers can optimize their ecommerce website. On the alternative side, there are many headlines...

Should retail prices in store be the same as online?

Omnichannel "Click & Collect" is a slippery slope for retail prices Image Credit: CoolDesign I've had the opportunity to meet with retailers across Europe the past three weeks. It is always refreshing to get a perspective from outside of your own country. One of the…

3 Surefire ways to tell if a retail store is “omnichannel”

Omnichannel is creating an experience where you can have it your way All too often we see the world through the lens of where we live, in my case the United States. I'm currently on a journey across Western Europe. It's always and an eye...

5 Ways Omnichannel is destroying the auto “retail store”

Consumer behavior is disrupting every facet and category of retail Image Credit: Vichaya Kiatying-Angsulee In the United States, the ultimate retail store was the car dealership. It was in fact the only place you could go buy a new car a few years ago. Car...

The “Unstore” – Fad, fiction or future of retail?

Are traditional stores being transformed beyond the four walls? By Chris H. Petersen Image Credit: jk1991 Retailing is steeped in history of the "store". Customers went to markets and stores as destinations to purchase things they needed. With the consumer transformation to omnichannel shopping, there…

The simple solution for retailers – be channel agnostic

Consumer journeys are neither the same, nor consistent The term omnichannel is becoming ubiquitous. However, it may be one of the most misunderstood terms in retail today. Omnichannel is often equated with retailers using multiple channels to sell to customers. While multiple channels are now...

If you are not at the table, you’re on the menu

Omnichannel is not an option … it's a question of survival Image Credit: khunaspix There is some debate as to the source of the quote, which is the title for this blog. Brainy Quote attributes the source as Michael Enzi, and American politician. Regardless of…

The Empathic Enterprise – What are your balance points?

Key questions for winning by staying human in a digital age Image Credit; Amazon I was very fortunate to meet Mark Brown via our blog and social media. I was even more fortunate when Mark was kind enough to share an advance copy of his…

Thinking inside of the box in order to sell better beds online

Innovation by engineering products specifically for omnichannel delivery To put it bluntly, omnichannel is everywhere. Amazon, or its equivalent, is rapidly growing sales online in every corner of the world. Almost every vendor and retailer I speak with is working on some kind of omnichannel...

3 Innovation lessons from the Hippo Water Roller story

To understand what innovation means, walk a mile in their shoes The term innovation is tossed around a lot these days. Innovation is often defined as breakthrough improvement in technology or processes. The ability to track customer traffic through the LED lights in stores would...

7 Reasons why traditional retailers are struggling to survive

Traditional retailers' legacy of store success is their biggest challenge Image Credit: Stuart Miles One only needs to look at the headlines to see that many retailers are struggling. Let's clarify that … a large number of traditional retailers are struggling to grow profitably. In…

Foregoing clicks and betting on bricks … What’s the story?

5 Take aways from the STORY store on how to beat online e-tailers When Amazon can offer you almost anything, as cheap as anywhere else, and deliver it to your door for free … what is the hope for the store? If retail is only...

5 Signs that you’re in a relationship with your retailer … or not

The most important "sale" made every day is building relationships Image Credit: Stuart Miles There is a classic phrase among my children that the relationship must be "real" when they post it on Facebook. Unfortunately, there is no Facebook for recording the status of retailer...

Droids vs Drones – The war to win the “last mile” of retail

Winning the last mile of delivery creates a major competitive advantage The "last mile" of retail refers to the last leg of the delivery getting the product in the hands of the consumer. With the increasing importance and growth of ecommerce and omnichannel, delivery and...

If there is “an app for that”… why should we care about bots?

Ignorance is not bliss, nor is it profitable in today's connected world Image Credit: Nenetus Facebook has certainly sent loud messages about the future of bots this past week. But, is anyone really listening? Bots are the latest buzz to sweep through the world of…

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