Chris Petersen

Should retail prices in store be the same as online?

Omnichannel "Click & Collect" is a slippery slope for retail prices Image Credit: CoolDesign I've had the opportunity to meet with retailers across Europe the past...

3 Surefire ways to tell if a retail store is “omnichannel”

Omnichannel is creating an experience where you can have it your way All too often we see the world through the lens of where we...

5 Ways Omnichannel is destroying the auto “retail store”

Consumer behavior is disrupting every facet and category of retail Image Credit: Vichaya Kiatying-Angsulee In the United States, the ultimate retail store was the car...

The “Unstore” – Fad, fiction or future of retail?

Are traditional stores being transformed beyond the four walls? By Chris H. Petersen Image Credit: jk1991 Retailing is steeped in history of the "store". Customers went...

The simple solution for retailers – be channel agnostic

Consumer journeys are neither the same, nor consistent The term omnichannel is becoming ubiquitous. However, it may be one of the most misunderstood terms in...

If you are not at the table, you’re on the menu

Omnichannel is not an option … it's a question of survival Image Credit: khunaspix There is some debate as to the source of the quote, which...

The Empathic Enterprise – What are your balance points?

Key questions for winning by staying human in a digital age Image Credit; Amazon I was very fortunate to meet Mark Brown via our blog and...

Thinking inside of the box in order to sell better beds online

Innovation by engineering products specifically for omnichannel delivery To put it bluntly, omnichannel is everywhere. Amazon, or its equivalent, is rapidly growing sales online in...

3 Innovation lessons from the Hippo Water Roller story

To understand what innovation means, walk a mile in their shoes The term innovation is tossed around a lot these days. Innovation is often defined...

7 Reasons why traditional retailers are struggling to survive

Traditional retailers' legacy of store success is their biggest challenge Image Credit: Stuart Miles One only needs to look at the headlines to see that many...

Foregoing clicks and betting on bricks … What’s the story?

5 Take aways from the STORY store on how to beat online e-tailers When Amazon can offer you almost anything, as cheap as anywhere else,...

5 Signs that you’re in a relationship with your retailer … or not

The most important "sale" made every day is building relationships Image Credit: Stuart Miles There is a classic phrase among my children that the relationship...

Droids vs Drones – The war to win the “last mile” of retail

Winning the last mile of delivery creates a major competitive advantage The "last mile" of retail refers to the last leg of the delivery getting...

If there is “an app for that”… why should we care about bots?

Ignorance is not bliss, nor is it profitable in today's connected world Image Credit: Nenetus Facebook has certainly sent loud messages about the future of bots...

5 Things that retailers must do to make IoT not about “things”

Retail is doing a horrible job with IoT because it's not about things at all Image Credit: Naypong Who in the world came up with the...

5 dirty little secrets for Amazon’s world domination strategy

Planes, trains and ships are just the tip of the icebergs in disruption By Chris H. Petersen Image Credit: Franky242 I've finally decided Amazon is a lot...

Most missed CX opportunity and 5 ways to capitalize on it

Research shows that watching others has huge impact on conversion Image Credit: StockImages Companies are spending increasing amounts of time and resources studying how consumers search...

3 Tips from a study of how a story can change everything

A story of how experience can change and even create a new reality Storytelling Traditional product centric marketing has historically been focused on consumer segmentation,...

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