Chris Petersen, Ph.D.
Chris H. Petersen, PhD, CEO of Integrated Marketing Solutions is a strategic consultant who specializes in retail, leadership, marketing, and measurement. He has built a legacy through working with Fortune 500 companies to achieve measurable results in improving their performance and partnerships. Chris is the founder of IMS Retail University, a series of strategic workshops focusing on the critical elements of competing profitably in the increasingly complex retail marketplace.
The growth of omnichannel is exceeding holiday delivery capacity Image Credit: Renjith Krishnan This year's holidays fall in such a way to create a "perfect…
Omnichannel creates new dilemmas and decisions for retailers Image Credit: Stuart Miles Omnichannel has arrived as the "new normal" for consumers. That does not mean…
Retailing has already crossed the omnichannel tipping point By Chris H. Petersen Last week I had the opportunity to address the RVCF Annual Fall Conference.…
Traditional metrics of sales and share are not enough for omnichannel Image Credit: patrisyu At the most basic level, retail is a simple business about…
If retailers want to engage, they need more than products, pics & price Image Credit: Twobee The operative word associated with customer experience in retail…
Consumers want online to be more like stores … and vice versa! Image Credit: Nenetus In perusing the headlines on CX (Customer Experience), there are...
Omnichannel "Click & Collect" is a slippery slope for retail prices Image Credit: CoolDesign I've had the opportunity to meet with retailers across Europe the…
Omnichannel is creating an experience where you can have it your way All too often we see the world through the lens of where we...
Consumer behavior is disrupting every facet and category of retail Image Credit: Vichaya Kiatying-Angsulee In the United States, the ultimate retail store was the car...
Are traditional stores being transformed beyond the four walls? By Chris H. Petersen Image Credit: jk1991 Retailing is steeped in history of the "store". Customers…
Consumer journeys are neither the same, nor consistent The term omnichannel is becoming ubiquitous. However, it may be one of the most misunderstood terms in...
Omnichannel is not an option … it's a question of survival Image Credit: khunaspix There is some debate as to the source of the quote,…
Key questions for winning by staying human in a digital age Image Credit; Amazon I was very fortunate to meet Mark Brown via our blog…
Innovation by engineering products specifically for omnichannel delivery To put it bluntly, omnichannel is everywhere. Amazon, or its equivalent, is rapidly growing sales online in...
To understand what innovation means, walk a mile in their shoes The term innovation is tossed around a lot these days. Innovation is often defined...
Traditional retailers' legacy of store success is their biggest challenge Image Credit: Stuart Miles One only needs to look at the headlines to see that…
5 Take aways from the STORY store on how to beat online e-tailers When Amazon can offer you almost anything, as cheap as anywhere else,...
The most important "sale" made every day is building relationships Image Credit: Stuart Miles There is a classic phrase among my children that the relationship...
Winning the last mile of delivery creates a major competitive advantage The "last mile" of retail refers to the last leg of the delivery getting...
Ignorance is not bliss, nor is it profitable in today's connected world Image Credit: Nenetus Facebook has certainly sent loud messages about the future of…