Chris Petersen
Chris Petersen, Ph.D.
Chris H. Petersen, PhD, CEO of Integrated Marketing Solutions is a strategic consultant who specializes in retail, leadership, marketing, and measurement. He has built a legacy through working with Fortune 500 companies to achieve measurable results in improving their performance and partnerships. Chris is the founder of IMS Retail University, a series of strategic workshops focusing on the critical elements of competing profitably in the increasingly complex retail marketplace.
A New Era of Content Management and Strategic Collaboration
By Chris H. Petersen One of the most misunderstood and missed dynamics of retail today is the renewed importance of “content.” Historically, brands focused on…
“More is not better. Only better is better.”
Adding more technology does not mean that they will come or buy By Chris H. Petersen Image Credit: https://www.ces.tech Along with 180,000 other humans…
Collaboration: A Distributor POV on Roles and Innovation
Chris Petersen & Adam Simon interview Nitin Chhabra, CEO Ace Turtle Image Credit: Context As part of our continuing series examining a wide range of…
Collaboration: A Technology Retailer Perspective
Image Credit: Context Chris Petersen & Adam Simon interview Bülent Gürcan, CEO, TeknoSA This blog is part of our continuing series examining a wide range…
If “Content is King” for engagement, how do you get it?
By Chris Petersen and Adam Simon One of the most misunderstood and missed dynamics of retail today is the critical importance of "content". Historically, mass...
Are these the “best or worst of times” for consumer brands?
By Chris Petersen and Adam Simon Charles Dickens begins his historical novel with the classic opening: "It was the best of times, it was the...
What’s changing retail – Strategic distributor collaboration
By Chris Petersen and Adam Simon Image Credit: Context Distributors have been part of the traditional supply chain for decades. They were often called…
Alibaba one-ups Amazon by building a mall for retailers!
Westerns forget to look east and the rise of Alibaba and its innovation In our last post, we discussed the Amazon purchase of one the...
Ultimate Irony – Amazon building warehouse at former US Mall
Image Credit: Seph Lawless In the United States, there has been considerable analysis and discussion about Amazon's acquisition of Whole Foods. While that is an...
Subscriptions are literally sucking the life out of stores
3 Keys for retailer survival in the rising "Subscription Consumption" I met my best friend Mike about ten years ago. He did not own a...
Is Walmart failing fast enough to blunt Amazon’s onslaught?
True innovation means willingness to take the risks to fail faster Image Credit: Pixabay.com It hard to open any news source and not see Amazon…
Forget the 4Ps … 4Cs are not enough … The new 4Es of Retail
Traditional retail has transformed from product centric to people based There has been much discussion about the changing face of retail. Omnichannel has literally become...
Can any traditional retailer survive the “Battle of the Bots”?
Going up against Amazon is like taking a knife to a light saber battle Image Credit: Pixabay.com It's hard to escape the news regarding the…
Which is more expensive – Omnichannel or retail stores?
Retailing is in desperate need of new metrics – "Cost to sell through" JuralMin, Pixabay.com By Chris H. Petersen Omnichannel is all the rage and…
Last Mile – The amazing race to solve the delivery dilemma
Omnichannel drives new expectations that every retailer must address Image Credit: Naypong While the consumer has voted that omnichannel is their new normal for how…
5 Top Themes for Future Retail Success – TCG Retail Summit
Source: TCG Retail Summit By Chris. H. Petersen I was honored to have the opportunity to speak at the TCG Retail Summit 2017 held in…
5 Key distributor opportunities in an omnichannel world
Golden opportunities for distributors in the "last mile" of omni-retail Image Credit: Stuart Miles For today's consumers, omnichannel is their "new normal". They now shop…
Retail Wars – Is Amazon the death star or rebel alliance?
Ignoring the Clash of the Titans is a recipe for "death by mediocrity" Image Credit: Pixabay There was a host of recent announcements that foretell…
5 Things retailers can learn from booking a “smart” cruise!
The future of customer experience is on that cruise ship in the harbor At CES, there was a lot of continued hype about "smart" homes...
5 Key success factors for “omnichannel as the new normal”
Assorting the hottest products is not enough to win today's consumers Image Credit: Jk1991 It's been several years since I've attended CES (Consumer Electronics Show).…