Chris Petersen

A New Era of Content Management and Strategic Collaboration

By Chris H. Petersen One of the most misunderstood and missed dynamics of retail today is the renewed importance of “content.” Historically, brands focused on mass marketing of products that drove product content creation and distribution. Brands prov...

“More is not better. Only better is better.”

Adding more technology does not mean that they will come or buy   By Chris H. Petersen Image Credit: https://www.ces.tech Along with 180,000 other humans who converged on Las Vegas last week, I attended CES (Consumer Electronics Show). Every te...

Collaboration: A Distributor POV on Roles and Innovation

Chris Petersen & Adam Simon interview Nitin Chhabra, CEO Ace Turtle Image Credit: Context As part of our continuing series examining a wide range of collaborative ecosystems, we are examining the transformation of the supply chain and the role of the distributor. The rising expectations…

Collaboration: A Technology Retailer Perspective

Image Credit: Context Chris Petersen & Adam Simon interview Bülent Gürcan, CEO, TeknoSA This blog is part of our continuing series examining a wide range of collaborative ecosystems that are emerging in response to consumer behaviour and expectations. While omnichannel is the new normal for…

If “Content is King” for engagement, how do you get it?

By Chris Petersen and Adam Simon One of the most misunderstood and missed dynamics of retail today is the critical importance of "content". Historically, mass marketing drove content creation. Brands provided "air cover content" for launching products and educating customers. Content was the "stuff" of...

Are these the “best or worst of times” for consumer brands?

By Chris Petersen and Adam Simon Charles Dickens begins his historical novel with the classic opening: "It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of...

What’s changing retail – Strategic distributor collaboration

By Chris Petersen and Adam Simon   Image Credit: Context Distributors have been part of the traditional supply chain for decades. They were often called the "box movers" of the industry, because they quite literally performed the essential service of moving mass quantities of products…

Alibaba one-ups Amazon by building a mall for retailers!

Westerns forget to look east and the rise of Alibaba and its innovation In our last post, we discussed the Amazon purchase of one the largest US retail malls and turning it into a distribution center. It is both symbolic and ironic that a once...

Ultimate Irony – Amazon building warehouse at former US Mall

Image Credit: Seph Lawless In the United States, there has been considerable analysis and discussion about Amazon's acquisition of Whole Foods. While that is an experiment in progress, there is another disruption headline most missed. Amazon has purchased one of the largest defunct retail malls...

Subscriptions are literally sucking the life out of stores

3 Keys for retailer survival in the rising "Subscription Consumption" I met my best friend Mike about ten years ago. He did not own a smartphone or have any orders from Amazon. On my last visit, I found a very large heavy box on Mike's...

Is Walmart failing fast enough to blunt Amazon’s onslaught?

True innovation means willingness to take the risks to fail faster Image Credit: Pixabay.com It hard to open any news source and not see Amazon in the headlines. From a cashless Amazon Go store, to purchasing Whole Foods for $13.7 billion. Alexa in your Amazon…

Forget the 4Ps … 4Cs are not enough … The new 4Es of Retail

Traditional retail has transformed from product centric to people based There has been much discussion about the changing face of retail. Omnichannel has literally become the new normal. It is no longer a question of online versus stores. Consumers today quite literally shop anytime and...

Can any traditional retailer survive the “Battle of the Bots”?

Going up against Amazon is like taking a knife to a light saber battle Image Credit: Pixabay.com It's hard to escape the news regarding the digital transformation and how it is impacting retail as we knew it. In the US, there are ever increasing reports…

Which is more expensive – Omnichannel or retail stores?

Retailing is in desperate need of new metrics – "Cost to sell through" JuralMin, Pixabay.com By Chris H. Petersen Omnichannel is all the rage and a still a key topic at most retail conferences. You have seen the phrase used many times in our posts:…

Last Mile – The amazing race to solve the delivery dilemma

Omnichannel drives new expectations that every retailer must address Image Credit: Naypong While the consumer has voted that omnichannel is their new normal for how to shop and purchase, both retailers and e-tailers are still scrambling on how to make all of this work and…

5 Top Themes for Future Retail Success – TCG Retail Summit

Source: TCG Retail Summit By Chris. H. Petersen I was honored to have the opportunity to speak at the TCG Retail Summit 2017 held in Berlin last week. The TCG Summit represents a very unique gathering of top European Executives from across Europe. TCG is…

5 Key distributor opportunities in an omnichannel world

Golden opportunities for distributors in the "last mile" of omni-retail Image Credit: Stuart Miles For today's consumers, omnichannel is their "new normal". They now shop and purchase anytime and everywhere. Power house ecommerce players, like Amazon, have made huge in roads in retail by selling…

Retail Wars – Is Amazon the death star or rebel alliance?

Ignoring the Clash of the Titans is a recipe for "death by mediocrity" Image Credit: Pixabay There was a host of recent announcements that foretell the clash of the retail titans is unfolding at unprecedented levels. Everyone now competes with Amazon … everyone including Walmart.…

5 Things retailers can learn from booking a “smart” cruise!

The future of customer experience is on that cruise ship in the harbor At CES, there was a lot of continued hype about "smart" homes and how it will change your life (eventually). The challenges of connecting all of it still leaves the customer experience...

5 Key success factors for “omnichannel as the new normal”

Assorting the hottest products is not enough to win today's consumers Image Credit: Jk1991 It's been several years since I've attended CES (Consumer Electronics Show). At every CES show, there is always a lot of hype about the latest and greatest tech gadgets. There are…

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