Christine Crandell
An accomplished and passionate leader, Christine Crandell has over 20 years strategy and marketing experience in enterprise technology. An expert in defining, implementing and sustaining transformative strategy, Christine is a serial CMO and has served as CEO, COO, and board of director advisor to dozens of early and growth stage private and public companies.
When Salesforce.com was launched in 2000, it revolutionized the software industry and the cloud movement was born. While the motto was ‘the end...
Despite rapid advances in technology like Big Data, behavior based marketing automation, customer engagement platforms and intent data through content consumption marketing; the lament...
2014 has been a transformative year for customer experience. Companies moved from talking about how they value the customer to...
B2B companies are realizing that the real rockbed of building enduring customer relationships lies in the perception customers hold of value. Value is increasingly...
Originally posted on Salesforce.com Blog at http://blogs.salesforce.com/company/2013/10/killer-content.html 30% of B2B marketing budgets are spent on content according to the 2013 B2B Content Marketing Report, yet...
A couple weeks ago I wrote a post "The Myth that Marketing Automation Reveals Buyers' Journeys" that explained there was increasing consensus among analysts,...
The clash between marketing and sales departments has fostered the growing popularity of a new position – the Chief Revenue Officer – to bring...
The klaxons are ringing in corporate halls. To use an old praise, someone "moved the cheese". Marketing programs are struggling to consistently produce...
As uncertainty continues in the economy, winning new revenue is increasingly challenging. How B2B companies purchase their direct and indirect goods and services has...
The catalyst was a book launch of Lithium's chief scientist Dr. Michael Wu. The location was the Prospect Restaurant in San...
Driving demand that results in customers is Marketing's primary mission. Yet Chief Marketing Officers (CMO) struggle to deliver predictable pipelines which has hurt its...
There is a rising tide of voices about how marketing's loss of ground in the corporation is attributable to its lack of 'knowing the...
Tradeshows are like Scavenger hunts. You have a list of items to be found but inevitably along the way you discover something wonderful...
The need for change is in the air; it comes up in every conversation. Marc Benioff, Salesforce'sChairman and CEO passionately espoused change at...
Last week's Dreamforce conference was one of those 'must be there' events. Boasting a recording breaking audience, it was a who's who of...
The market's response to the S&P downgrade of American debt was panic. The 'Great American Downgrade' is what I'm hearing it being referred...
Like most people, I have one eye on the debt ceiling and unemployment debate. Sorting reality from spin and the juvenile drama reminds...
Fournaise, a marketing consulting firm, recently completed a study that found that marketers and CEOs have a big disconnect. I don't disagree there...
The economy is working on rebounding and companies are gearing up. Pipelines and revenues are heading north and hiring along with it. ...
It could be a modern Cinderella story. As chief executives struggle with harnessing product innovation to their corporate carriages so as to propel...