Chris Orlob

Competitive Advantage Today Comes Down to This Overlooked Area

Differentiation matters way more than you realize. It used to mean product differentiation, but it doesn’t any more. Today, you need to find differentiation somewhere else,...

What Causes the Sales Performance Gap and How to Fix It

As anyone with a sales force knows, not all salespeople are created equal. In fact, there’s usually a group in the top 20% that...

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