Christine O'Brien
Christine O'Brien
Chris O'Brien, Marketing Communications Writer, develops and designs content for a wide range of Aspect communications and social media applications. She continually monitors consumer trends to ensure that marketing messaging aligns with industry best practices and meets customer expectations.
Relationship First, Loyalty Cards Second
Is your wallet giving you a sore back à la George on Seinfeld? Brian Palmer, in a recent Slate article, blames the loyalty reward cards...
How Companies Can Encourage Employee Loyalty
"I'm putting in my hours for the week and that's all this company's getting out of me." We hear a lot of talk about inspiring...
How to Build a Legion of Brand Advocates
What if your company could tap into a group of people that not only marketed your new products and services, but also defended you...
Yelp Scares off Fake Reviewers with Red Badges of (Dis)Honor
If you're reading this post, you've probably relied on an online review before—most likely in the last month. Whether it's to find a new...
Infographic: Benchmark study shows WFO drives year-over-year gains
A recent report from Aberdeen Research provides some telling findings around how best-in-class businesses distinguish themselves from what can be considered average or laggard...
Reaching Global Markets ahead of the Internet
In societies where smartphones have flooded the market and "let me Google that" is an everyday phrase, it's easy to forget that the Internet...
The Right Time and the Wrong Time to Impact Customer Experience
There is a right time and a wrong time to try and influence customers' opinion of your brand. The right time is when you...
Listening to Customers Can be Good for Your Bottom Line (and Waistline)
You may have noticed a new addition to your local Starbucks menus recently. Alongside the familiar standbys of Mocha Frappuccinos and Vanilla Lattes, you...
How to Help Employees Be More Productive Telecommuters
Telecommuting—a major benefit for employees looking for more flexibility—can also save the company money and help employees become more engaged with their jobs. All...
Bad Press, Good Publicity? Social Networks Beg to Differ
In a lot of hand-me-down public relations wisdom, we used to hear "there's no such thing as negative press" and "any publicity is good...
Infographic: What Does It Cost to Fail at Customer Experience?
When a company fails to deliver the customer experience a customer expects, customers are not shy about sharing their disappointment. When we experience bad...