Chris Newton

The Top 7 Reasons Advocacy Programs Fail (And How to Fix Them!)

In the 1994 film Angels in the Outfield, a disembodied voice talked Kevin Costner into building a baseball field with some of the worst marketing advice of all time: “If you build it, they will come.” Success in advocate marketing takes way more than ...

The SiriusDecisions Demand Unit Waterfall Is Useless If You Don’t Have This…

The biggest marketing trends of the year are often influenced by conversations that happen at SiriusDecisions Summit. This year’s hot topics included: The new Demand Unit Waterfall Account-Based Marketing (ABM) Ungating...

How To Repurpose Customer Reviews To Boost Your Sales & Marketing

Online reviews are quickly becoming one of the most influential types of content. According to a G2 Crowd study, 85% of tech buyers read up...

New Posts