Chris Newton
Chris Newton
Chris Newton is VP of Business Development at Influitive, the advocate marketing experts. He started the first product-centric customer advisory board at Siebel, and created one of the earliest advocate marketing programs using Influitive's AdvocateHub platform at Xactly before joining Influitive. In his life before software marketing, he was a pilot in the U.S. Navy and earned an MBA at Harvard.
7 Steps For Taking Your Organization From Customer-Centric To Customer-Powered
If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely…
Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business
You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact, its results can be used…
Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business
According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own…
Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business
Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community”…
Our Top Takeaways From This Year’s B2B Marketing Exchange
Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This…
Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster
Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as…
Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest
Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The…
5 Ways To Mobilize Your Advocates To Boost Your Customer Success Function
Customer advocates can do a lot more than just share your tweets. In fact, using your advocates to support your marketing efforts is only the…
6 Powerful Tactics For Nurturing Your Customer Advocates (With Examples)
Does your brand have an active advocate community? If so, that’s wonderful. But it’s only half the battle. The next step in your advocacy journey…
Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers
If only reading your customers’ minds was as easy as peering into a crystal ball… Then you could get to know them on a personal…
The Foolproof 3-Step Strategy For Customer Retention and Loyalty
This is a visualization of the typical SaaS buying process, which has clear stages and great content to guide buyers toward purchasing your product: This…
The Top 7 Reasons Advocacy Programs Fail (And How to Fix Them!)
In the 1994 film Angels in the Outfield, a disembodied voice talked Kevin Costner into building a baseball field with some of the worst marketing…
The SiriusDecisions Demand Unit Waterfall Is Useless If You Don’t Have This…
The biggest marketing trends of the year are often influenced by conversations that happen at SiriusDecisions Summit. This year’s hot topics included: The new Demand Unit Waterfall Account-Based…
How To Repurpose Customer Reviews To Boost Your Sales & Marketing
Online reviews are quickly becoming one of the most influential types of content. According to a G2 Crowd study, 85% of tech buyers read up...