Chris Hubble
Chris Hubble
Chris Hubble serves as CEO of market research and consumer insights agency Bastion db5 (www.bastiondb5.com). Before founding db5 in 2009, Chris served as Chief Executive Officer at Hall & Partners USA. Chris has 30+ years of experience in consumer insights with particular expertise in new product development, brand strategy, brand communications, and customer experience. He’s worked with over 50% of Fortune 500 clients. Bastion db5 has done work for Yahoo!, Verizon Media, and BuzzFeed.
Survey Shows How Our Social Preferences Have Changed Over the Last Year
Vaccines are rolling out, and states are beginning to relax guidelines. Could summer bring on a season of socializing? As Americans begin to weigh...
How Strategic Market Research Can Help Your Company Determine Your Customer’s Changing Values
While it’s natural for people’s values to evolve throughout their lives, the stress and anxiety that have come with the pandemic have been a...
An Emotional Appeal is Better at Driving Your Customers’ Decision-Making Process
Tapping into your customers’ emotions can be a powerful way to connect with them and drive desired consumer behaviors. Emotional campaigns speak to the...
How Market Research Can Help You Allocate Your 2020 Marketing Budget
Chief marketing officers (CMOs) often walk a fine line when it comes to media allocation. They are tasked with managing multiple internal stakeholders with...