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Christopher Brown

Christopher Brown
Chris Brown is the CEO of MarketCulture Strategies, the global leader in assessing the market-centricity of an organization and its degree of focus on customers, competitors and environmental conditions that impact business performance. MCS works closely with the C-Suite and other consulting groups to focus and adjust corporate vision and values around the right set of beliefs, behaviors and processes to engender more dynamic organizations, predictable growth, and customer lifetime value. In short we help leaders profit from increased customer focus.

Customer Focused Executives Lead by Example

Telstra Executives spend a day in the call centerIt was great to see the leadership of one our largest clients take action recently by...

Using Video to drive better communication with your customers

Video has a lot of my mind-share right now, it is increasingly becoming a powerful tool for businesses of all sizes to provide insight...

Energizing your employees with internal marketing – Part 2

This is part 2 of an interview with Sybil F. Stershic, an expert on internal marketing. (Click here for Part 1) 3. As marketers, how...

Energizing your employees with internal marketing – Part 1

Sometimes we forget how great customer experiences are created. They are the result of employees that really care passionately about making a difference and...

Yesterday’s customers

Adam Hartung recently wrote about the costs involved in essentially defending the status quo. In the below chart it clearly shows Microsoft investing significant...

Starting the customer culture journey Step 1

Creating a customer focused culture sounds so simple, so basic, so fundamental and yet most companies never quite get there. To be sure it...

How to use competitive intelligence to win business

I recently held a great webinar with Sean Campbell of Cascade Insights on  gaining deeper competitor understanding to improve decision making. As a follow-on I...

How Oracle translates customer insight into revenue

Jeremy Whyte, director of customer feedback and reporting at Oracle, recently wrote about details of Oracle's extensive "Voice of the Customer" research program. "Oracle's 300,000...

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