Christopher Brown

Using Video to drive better communication with your customers

Video has a lot of my mind-share right now, it is increasingly becoming a powerful tool for businesses of all sizes to provide insight...

Energizing your employees with internal marketing – Part 2

This is part 2 of an interview with Sybil F. Stershic, an expert on internal marketing. (Click here for Part 1) 3. As marketers, how...

Energizing your employees with internal marketing – Part 1

Sometimes we forget how great customer experiences are created. They are the result of employees that really care passionately about making a difference and...

Yesterday’s customers

Adam Hartung recently wrote about the costs involved in essentially defending the status quo. In the below chart it clearly shows Microsoft investing significant...

Starting the customer culture journey Step 1

Creating a customer focused culture sounds so simple, so basic, so fundamental and yet most companies never quite get there. To be sure it...

How to use competitive intelligence to win business

I recently held a great webinar with Sean Campbell of Cascade Insights on  gaining deeper competitor understanding to improve decision making. As a follow-on I...

How Oracle translates customer insight into revenue

Jeremy Whyte, director of customer feedback and reporting at Oracle, recently wrote about details of Oracle's extensive "Voice of the Customer" research program. "Oracle's 300,000...

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