Christopher Brown
Chris Brown is the CEO of MarketCulture Strategies, the global leader in assessing the market-centricity of an organization and its degree of focus on customers, competitors and environmental conditions that impact business performance. MCS works closely with the C-Suite and other consulting groups to focus and adjust corporate vision and values around the right set of beliefs, behaviors and processes to engender more dynamic organizations, predictable growth, and customer lifetime value. In short we help leaders profit from increased customer focus.
A good friend of mine in Sydney recently relayed a story I have heard many times over. Yes it involves buying a car and...
In the below video, Chris Zane of Zane's cycles, probably the most customer centric bike store on the planet, tells the story of how...
A friend of mine travelled last week from Bangalore to Dubai on IndiGo Airlines. She said it was low cost, with seats that would...
Source: crewtreks.com It is amazing where you will find people with a "customer first" mindset and an innate sense of understanding customer needs and how...
Source: http://thesismusen2012.wordpress.com/ I was talking with a friend last week about the challenges of developing a customer-centric culture in large organizations. He used the word...
In recent weeks I have met several ex-HP employees who told me about the great times they had at HP when the culture embedded...
CREDIT: PHOTOSTATION IMAGES/LARRY MARANO Van Halen was particularly big in the US during the 1970s and 1980s. David Lee Roth was their lead singer and...
In a recent project with a large Energy company, I was working with the senior management and staff to help develop and embed a...
In a 2009 article titled "How Bell Canada remade itself from the top down', Ed Gubbins explained how the company changed its culture, operations...
Insurance is a "grudge" purchase. No-one likes to pay for something they may never need or use. It's a bit like going to the...
FitNow, launched in 2008, produces Lose It!, the top application in the iPhone's health and fitness category. FitNow is based on the premise that...
As Nokia's new chief executive, Stephen Elop, took over in September 2010, he faced a formidable task: to regain the company's lost ground in...
Not all customers are created equal and unfortunately from time to time as a business's strategy changes or market conditions alter it is necessary...
In a question asking him to summarize the Intel culture, outgoing CEO (in May 2013), Paul Otellini said: "Egalitarian. Merit based. That came from...
Many industries today are experiencing market and technology shifts in their marketplaces that are somewhat like the clashing of tectonic plates that cause earthquakes...
Customer centricity can be applied not only at the organizational level but also at the functional and ultimately the individua level as well. When it...
Jamie Greney, a long standing employee says "In my ten years at salesforce.com, I think one of the most important elements to our success...
How do some businesses manage to attract premium prices while others struggle to get sales at any price? The answer is a combination of branding,...
3M is one of the most consistent companies on wall street, paying out a dividend for nearly a century. It has a diverse stable...
>Cisco's roller coaster 2012 was due in part to the Eurozone crisis that took a heavy toll on network spending and a subdued US...