Christopher Brown
Chris Brown is the CEO of MarketCulture Strategies, the global leader in assessing the market-centricity of an organization and its degree of focus on customers, competitors and environmental conditions that impact business performance. MCS works closely with the C-Suite and other consulting groups to focus and adjust corporate vision and values around the right set of beliefs, behaviors and processes to engender more dynamic organizations, predictable growth, and customer lifetime value. In short we help leaders profit from increased customer focus.
What separates the businesses that sustain from those that wither away? Customer obsession. So why do leaders say they want their businesses to be customer-centric…
Wells Fargo’s challenges over the past few years have been well documented. It took a turn for the worse when it created an aggressive sales…
For businesses everywhere, this is becoming an increasingly relevant question. Not long ago most business could just ignore Amazon and say to themselves that’s fine…
Can you imagine a business where everyone connects with its true purpose and gives the very best of himself or herself every day to deliver…
Luke Jecks, the Former CEO of Naked Wines, founded and led an online wine business that operates in the US, the UK, and Australia. The…
Many of today’s senior leaders were educated in an era where business school professors told them the sole purpose of a business was to create…
We hear a lot about fake news these days – what’s real and what’s fake is sometimes hard to know. That’s not the case...
Recently I was talking with Dmitry Pukhov, co-founder and owner of a very successful event catering company in Moscow. When I asked him about...
Don Peppers wrote a profound article recently pointing out that most companies are not acting on building superior customer experience over the medium and...
For those of you familiar with our work you will know that we successfully validated the link between a customer centric culture and new...
“The Only Thing That Is Constant Is Change” – Heraclitus 500BC It’s hard to believe this quote is from more than 2000 years ago… I can’t...
A man is forcibly removed after not giving up is pre-paid seat on a United Flight We witnessed one of the most extreme examples of...
Image Source: htmvalerio Big banks and investment houses around the world have been guilty of bad behavior stemming from unacceptable corporate cultures that have led to...
Many customer centric leaders we have spoken with are facing challenges they did not expect. While they themselves understand the imperative for a customer...
Established businesses everywhere are under attack. The headlines are full of stories of business disruption. Entrepreneurs everywhere are building companies to unseat the entrenched firms. While...
Uber, a 5 year-old company recently valued at more than $60 billion, has smashed the taxi networks’ monopoly in many countries. Traditional taxi drivers...
The auto manufacturing industry will soon be under siege – impacts are already being felt with easy consumer access and convenience of services like...
A little more than a decade ago Air New Zealand posted the largest corporate loss in New Zealand corporate history. Inside 24 months it...
We have just completed one of the busiest weeks in retail in the United States, with Black Friday for the physical stores and Cyber...
Tipping in restaurants has always been a strange experience for me, being an Australian who has spent the last decade in the US. In Australia...