Chirag Shivalker

Which Factors Influence The Purchase Decision of Your Customers?

Understanding the factors influencing the purchase decisions of your customers is the key to a successful business. How do customers decide what product or...

Ecommerce’s Increasing Share of Sales Compels Retailers to Change Product Packaging

Retail industry is undergoing digital transformation. Evolution in practices of eCommerce, increased use of smart devices and digital wallets is not only making the...

Customer Data Collection Shapes Your Marketing Strategy

Business to Business (B2B) and Business to Consumers (B2C) companies adopt different methods to publicize their products or services in order to promote the...

Unstructured Retail Data; A Structured Way to Get into Consumer Mindset

Customer shopping needs have grown significantly and so have grown their expectations. Access to new technologies gives customers those tools to compare offers, choose...

Predictive Analytics, As Your Customers Already Live in Future

Increasing number of channels and multiple devices are decreasing the opportunities for retailers to build a long-lasting & significant relationship with consumers. Companies struggling...

Companies are Spending More Money to Degrade Customer Experience

Importance of data quality has been emphasized a lot by several dignitaries across data and analytics domain, and everything that they said stands true....

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