Chirag Shivalker

Which Factors Influence The Purchase Decision of Your Customers?

Understanding the factors influencing the purchase decisions of your customers is the key to a successful business. How do customers decide what product or service to buy, & when? What compels them to select one company over their competitors? Product quality and seller reputation;...

Ecommerce’s Increasing Share of Sales Compels Retailers to Change Product Packaging

Retail industry is undergoing digital transformation. Evolution in practices of eCommerce, increased use of smart devices and digital wallets is not only making the customers tech-savvy, but also is bringing about a permanent paradigm shift in the retail experience too. However, sustainable packaging options,...

Customer Data Collection Shapes Your Marketing Strategy

Business to Business (B2B) and Business to Consumers (B2C) companies adopt different methods to publicize their products or services in order to promote the brand and gain maximum profit from it. Companies try to put in an effort and come up with innovate ways...

Unstructured Retail Data; A Structured Way to Get into Consumer Mindset

Customer shopping needs have grown significantly and so have grown their expectations. Access to new technologies gives customers those tools to compare offers, choose different methods to purchase, take delivery, and make payments. They want to have a choice where, when and how they...

Predictive Analytics, As Your Customers Already Live in Future

Increasing number of channels and multiple devices are decreasing the opportunities for retailers to build a long-lasting & significant relationship with consumers. Companies struggling to make two ends meet, continue taking decisions by looking back at what went wrong. Instead, leading organizations are using...

Companies are Spending More Money to Degrade Customer Experience

Importance of data quality has been emphasized a lot by several dignitaries across data and analytics domain, and everything that they said stands true. However; apart from the obvious costs of poor quality of data, there are other hidden costs as well, which somehow...

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