Carlos Hidalgo

Experiencing Customers To Deliver Customer Experience

In a newly published study, nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested...

Overcoming Data Obstacles To Deliver on Customer Experience

According to a Forbes Insight Study, Data Elevates The Customer Experience, 52% of corporate executives state having “a well defined and designed enterprise data...

Equipping Employees For Customer Experience

B2B customer experience continues to be center stage with a majority of corporate executives listing this is one of their strategic initiatives for 2017....

Enabling Employees For Customer Experience

A B2B Customer Experience study issued by Accenture showed that 86% of executives listed customer experience as a strategic initiative. However, as shown in...

Are Your Customers Experiencing Your Brand Promise?

Courtesy brandingbusiness.com Ever feel like brands give you the bait and switch? You engage with a brand, visit their website, consume their content, and with...

Is Your Organization Ready For Customer Experience?

A 2015 study by Accenture shows that the overwhelming majority of B2B executives are either increasing their customer experience investment or at the very...

Why Your Content May Lead To A Customer Experience Fail

According to the latest research by Content Marketing Institute, 89% of B2B organizations state they are using content marketing. Additionally, 39% of organizations expect...

Why B2B Marketers Need To Think About Demand Generation In A Customer Experience Context

Demand generation is consistently ranked as one of the top challenges for B2B marketers year after year. This should come as no surprise as...

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