Carlos Hidalgo

Why Not To Focus On Marketing & Sales Alignment In 2019

The page had hardly turned on 2018 when I saw the headline . . . “Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and sales teams…

Experiencing Customers To Deliver Customer Experience

In a newly published study, nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested in selling their products and services than listening to buyers needs. While this feedback from prospective customers speaks specifically...

Overcoming Data Obstacles To Deliver on Customer Experience

According to a Forbes Insight Study, Data Elevates The Customer Experience, 52% of corporate executives state having “a well defined and designed enterprise data analytics effort enables us to deliver a superior customer experience.” While this should come as no surprise, many B2B organizations...

Equipping Employees For Customer Experience

B2B customer experience continues to be center stage with a majority of corporate executives listing this is one of their strategic initiatives for 2017. However, fewer than 15% of B2B marketers (those most often charged with customer experience initiatives) state that they feel “customer...

Enabling Employees For Customer Experience

A B2B Customer Experience study issued by Accenture showed that 86% of executives listed customer experience as a strategic initiative. However, as shown in this study and other such research reports, many B2B organizations are struggling with delivering on their customer experience initiatives. Customer...

Are Your Customers Experiencing Your Brand Promise?

Courtesy brandingbusiness.com Ever feel like brands give you the bait and switch? You engage with a brand, visit their website, consume their content, and with each interaction your affinity for the brand grows. Then comes the moment of truth . . . you buy their...

Is Your Organization Ready For Customer Experience?

A 2015 study by Accenture shows that the overwhelming majority of B2B executives are either increasing their customer experience investment or at the very least maintaining it. However, the same study shows that despite the investment, fewer than 25% of organizations are actually excelling...

Why Your Content May Lead To A Customer Experience Fail

According to the latest research by Content Marketing Institute, 89% of B2B organizations state they are using content marketing. Additionally, 39% of organizations expect their content marketing budgets to increase over the next year. So while content creation continues to be on the rise...

Why B2B Marketers Need To Think About Demand Generation In A Customer Experience Context

Demand generation is consistently ranked as one of the top challenges for B2B marketers year after year. This should come as no surprise as B2B buyers continue to become more sophisticated in their approach to buying. Multiple studies show that buying committees continue to...

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