Carlos Hidalgo
Carlos Hidalgo, Jr.
Carlos Hidalgo is founder and CEO of VisumCx, a Customer Experience Strategy Firm. Carlos has over 20 years' experience working with B2B organizations in delivering multi-channel customer experience. Carlos is widely recognized for his expertise and as an international speaker on how organizations need to transform to meet the needs of their customers and buyers. Carlos is the author of Driving Demand, has been named one of the 50 Most Influential People in Sales Lead Management for the last six years and is recognized by Onalytica as the "Most Influential Person in B2B North America in 2015.
Why Not To Focus On Marketing & Sales Alignment In 2019
The page had hardly turned on 2018 when I saw the headline . . . “Why You Need to Align Your Marketing and Sales Team…
Experiencing Customers To Deliver Customer Experience
In a newly published study, nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested...
Overcoming Data Obstacles To Deliver on Customer Experience
According to a Forbes Insight Study, Data Elevates The Customer Experience, 52% of corporate executives state having “a well defined and designed enterprise data...
Equipping Employees For Customer Experience
B2B customer experience continues to be center stage with a majority of corporate executives listing this is one of their strategic initiatives for 2017....
Enabling Employees For Customer Experience
A B2B Customer Experience study issued by Accenture showed that 86% of executives listed customer experience as a strategic initiative. However, as shown in...
Are Your Customers Experiencing Your Brand Promise?
Courtesy brandingbusiness.com Ever feel like brands give you the bait and switch? You engage with a brand, visit their website, consume their content, and with...
Is Your Organization Ready For Customer Experience?
A 2015 study by Accenture shows that the overwhelming majority of B2B executives are either increasing their customer experience investment or at the very...
Why Your Content May Lead To A Customer Experience Fail
According to the latest research by Content Marketing Institute, 89% of B2B organizations state they are using content marketing. Additionally, 39% of organizations expect...
Why B2B Marketers Need To Think About Demand Generation In A Customer Experience Context
Demand generation is consistently ranked as one of the top challenges for B2B marketers year after year. This should come as no surprise as...