Chen Katz

Santa Claus: The Journey to Customer Centricity

Much to our amazement, Santa Claus recently sat down with one of our writers here at Customer Think CUSTOMER THINK: Santa, I must admit, we...

Focusing on Optimization

Optimization means getting the right offers to the right people on the right channel at the right time to drive a profitable increase in...

Hitting the Balance Between Optimization and Personalization

In an ideal world, you can fully leverage the power of personalization to provide 10 million separate offers to your 10 million customers. Wouldn’t...

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