Charles Nicholls
Charles Nicholls
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, a commerce experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others.
Tech-Savvy Consumers Drive Up Shopping Cart Abandonment Rates
As more website visitors become more experienced online, even more visitors will abandon their shopping carts, and online comparison shopping will become ever more...
Reasons Why Website Visitors Abandoned their Shopping Carts
Last year, 154 million people in the U.S. made online purchases amounting to $155.2 billion in sales, or approximately $1000 each, according to recent...
Get over Facebook privacy; start liking Facebook ‘Like’
Facebook’s CEO Mark Zuckerberg has been in the firing line all this week over Facebook’s privacy controls, and today the company has responded by...
Shopping Cart Recovery Drives Website Conversions at Rockler.com
Rockler is generating spectacular results, measured in recovered revenues, from their shopping cart abandonment remarketing program. A few months ago, Rockler Woodworking and Hardware rolled...
Zappos website conversion philosophy
On a scale on one to ten, how weird are you? This question is a standard new hire interview question for potential Zappos recruits. We...
Most Influential Top Converting Website?
I've been getting this question a lot recently. When we set out to produce the list of the top ten converting websites, we weren’t looking...
Techniques Used by the Top Ten Converting Websites (Part 3)
In Parts 1 and 2 of this series, I wrote about how the Top 10 Converting Websites achieve spectacular website conversion rates by driving...
Techniques Used by the Top Ten Converting Websites (Part 2)
In Part 1, I wrote about how the Top 10 Converting Websites achieve spectacular website conversion rates by driving repeat sales. The second major...
Techniques used by the top ten converting websites (Part 1)
New research by SeeWhy /Nielsen published today in a free ebook titled ‘Lessons learned from the Top 10 Converting Websites’ reveals that the Top...
Is Everything We Know about Website Conversion Wrong?
It’s not often that you get totally surprised in business. The majority of ecommerce marketers don’t understand what it takes to drive website conversion. We’ve...
Social media: Where’s the revenue?
Examples of a real-dollar Return on Investment (ROI) from social media marketing programs are rare. Unfortunately for most ecommerce teams, having hundreds of thousands...
Tighter Integration Between Ecommerce Websites and Social Media Sites is Essential
Let’s start with understanding the mindset of a consumer and your social media brand. Consumers ‘friend a brand’ for these primary...
The inevitability of free shipping
Amazon is a fierce competitor. First they mastered logistics. Nothing was higher priority than getting the order fulfilled; even the most senior managers were...
Role Playing Helps Clarify Website Conversion Priorities
When a website visitor drops items into your shopping cart, they are demonstrating intent to purchase. You’d be forgiven from assuming that most of...
Remarketing to Shopping Cart Abandoners at Eat’n Park
By Charles Nicholls of SeeWhy and Joel Book of ExactTarget We recently caught up with Adam Golomb, director of e-commerce at Smileycookie.com, to discuss…
Web Users Don’t Wait for Marketers
According to research, web users surf on average for 33 minutes at a time and view an average 46 pages across multiple sites. The...
What Conversion Rates from January 5 and 6 Can Tell Us
The shopping cart abandonment rate is a key metric every ecommerce team should track. When viewed across the ecommerce sector, changes in the abandonment...
Shopping Cart Abandonment Could Be CES’ Biggest Hurdle
While shopping cart abandonment affects all categories of goods sold online, the consumer electronics category stands out as a problem child when it comes...
The Cyber Monday Hangover
In the two weeks since Black Friday and Cyber Monday, online sales volumes have remained healthy, and the shopping cart abandonment rate steadied down...
Discount or Die?
Despite some upbeat reports, the retail sector is facing a tough Christmas. A new Christmas Retail Survey released today by America's Research Group (ARG)...