Charles Nicholls
Charles Nicholls
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, a commerce experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others.
Getting Started with Digital Catalogs
Digital catalogs leverage the tablet computing trend, enabling customers to browse through multiple brands' catalogs, view products, share with friends, and click through to...
How Online Buyer Behavior Has Changed in 2012
We observed some significant new buying behaviors at the end of 2011 that are set to continue in 2012, and will impact online and...
Shopping Cart Abandonment Rate Set To Rise in 2012
In 2011, the shopping cart abandonment rate continued its rise, reaching a new all-time high of 72% by the end of the year. In...
Online Buyer Behavior 101 and the Many Paths to Conversion
The theory goes that if you make it easy for visitors to follow a simple path to conversion, you'll generate traffic and revenue. And yes,...
3 Shopping Cart Promotional Tactics for the Holiday Season
In 2006, a Wharton professor first noticed that online buyers were more likely to respond to a free shipping offer that resulted in a...
Why Free Shipping is the Top Holiday Promotion for Black Friday and Cyber Monday
It's official: Free shipping is the shoppers' top retail promotion of choice, driving the majority of customers to buy and to spend more than...
Online Checkout User Experience – In Real Life
For many website visitors, the Online checkout user experience is far from intuitive. I just came across this great viral video from the Google...
Not Doing Website Usability Testing? Are You Nuts?
"Not doing usability testing? Are you nuts?" said web usability expert Steve Krug at the Conversion Conference in New York last week. According to...
What the iPhone 4S Means for Mobile Commerce
Many people have been waiting for the new iPhone 5, (including myself, stuck with a Jurassic era 3GS), so you may be disappointed with...
3 Pricing Tactics to Reduce Shopping Cart Abandonment
There is a strong relationship between the shopping cart abandonment rate, and the value of the shopping cart. In general, higher value shopping carts...
The Pros and Cons of Selling on Amazon
There are clear pros and cons of selling on Amazon. The Harry Potter franchise of e-books have recognised this and will not be depending...
Shopping Cart Abandonment Rate Tops 75%
The shopping cart abandonment rate has increased to 75% in the first 6 months of 2011. The rate, which averaged 71% for 2010, measures...
3 Reasons Why Real Time Shopping Cart Recovery Emails Work Better
Don't Confuse Common Practice with Best Practice There is a massive need to share results and best practices, since this is still an area which...
4 Email Addresses Capture Techniques to Increase Website Conversion
There is a very strong link between website conversions and email. So in this blog we're going to look at 4 simple techniques to...
Shopping Cart Abandonment Emails Generate $17.90 per Email
Four Best Practices Illustrate How to Recover More Revenues from Shopping Cart Abandoners Shopping cart abandonment is a persistent problem for all ecommerce merchants, yet...
Is Your Website a Bucket or a Sieve?
Surprise Finding: Website Traffic Source Analysis at the Shopping Cart Your website is a leaky bucket. The more traffic (water) you put in the top,...
Analysis: Three Promotion Pitfalls to Avoid When Remarketing to Abandoned Shopping Carts
In Part 1, we looked at how promotions can have a dramatic impact on the revenue that can be recovered with triggered shopping cart...
Analysis: Promotions Make Big Impact on Abandoned Shopping Carts
Analyzing abandoned shopping cart data from one of our customers last week made me sit up and take notice: Optimizations to their remarketing campaign...
Facebook Test Shows Social Sharing of Birthdays (Zodiac Signs) Increase Conversions
A new SeeWhy Research study has shown that using a website visitor's birth date to target specific types of promotional email messages can increase...
Forget Selling on Facebook (for now) – Think Social Plugins
In January, Booz & Company produced a report suggesting that stores on Facebook were set for explosive growth—a 56% CAGR over the next five...