Charles Nicholls

Remarketing and Anti-Spam Legislation In Canada (CASL)

A major slice of the new Canadian Anti-Spam Legislation (CASL) goes into effect on July 1 introducing strict opt-in requirements for marketers targeting Canadian...

Smartphone Conversions Set to Overtake Tablets in Q3

Smartphone traffic on ecommerce sites has been skyrocketing for months, but conversions have lagged a long way behind tablets. The problems are obvious: fat fingers...

Men Buy, Women Shop on Mobile Devices

Ever since childhood, we’ve known that there are big differences between the sexes. They show up not only in play but also in shopping...

STUDY: Showrooming Realities – An Opportunity, Not Threat

Showrooming (when consumers check online prices when in store) used to be considered a potential threat for retailers, but new research shows that showroomers...

Email drives almost two thirds of mobile conversions

Mobile conversions on smartphones and tablets grew rapidly in 2013, and now account for 19% of ecommerce conversions, representing a growth rate of 46%...

Faster, Better, Stronger: The Omnichannel Retail Experience

A common issue that deters shoppers from purchasing online is the absence of feeling that instant gratification after purchasing. Shoppers often opt to shop...

Amazon, what were you thinking?

Amazon is well known for its personalized recommendations, both on the site and delivered by email, but they don't always get it right. Take a...

The Missing Piece in Marketing Automation

Marketing automation has become the "the next big thing" in high tech, or at least one of the next big things. How big? More...

Understanding Online Buying Behavior: Part II Time-to-Purchase Patterns

In the first part of this series, we talked about how first time buyers differ from returning buyers. We concluded that the more often...

Understanding Online Buyer Behavior Part I: First Time vs. Returning Visitors

In our last series, we looked at who's abandoning their online shopping carts, why they're abandoning, and what can be done to convert abandoners...

Breaking Down Cart Abandonment Part III: Converting Abandoners to Customers

In the first two parts of this series, we briefly covered the "who" and the "why" of shopping cart abandonment. In this blog post,...

Breaking Down Shopping Cart Abandonment Part II: Why Are People Abandoning?

In my previous post, we quickly profiled a typical abandoner on eCommerce websites. We learned that abandoners are college-educated, well-to-do individuals who actually end...

Breaking Down Shopping Cart Abandonment: Part I Who’s Abandoning?

There is no doubt that shopping cart abandonment is a growing eCommerce concern. Our research shows that a whopping 72% of website visitors who...

Oops! Best Buy and Target Stumble With Amazon Price Match

The Wall Street Journal reported recently that both Target and Best Buy plan to price match online prices with Amazon and other major online...

Should the 97% Shopping Cart Abandonment Rate on Mobile Devices Concern You?

The average shopping cart abandonment rate is 72% across all devices*. But mobile devices (excluding digital downloads), have an astounding 97% abandonment rate*. Recently,...

Shopping Cart Abandonment Rate Set To Hit 90% by Cyber Monday

Now that Labor Day is behind us, between now and Cyber Monday consumers will fundamentally change the way they shop online. The majority will...

Highest ROI in eCommerce? Email Remarketing + Retargeted Ads

Digital marketers know they must measure and optimize all of their efforts, with the goal of increasing sales. They must also be able to...

Getting Started with Digital Catalogs

Digital catalogs leverage the tablet computing trend, enabling customers to browse through multiple brands' catalogs, view products, share with friends, and click through to...

How Online Buyer Behavior Has Changed in 2012

We observed some significant new buying behaviors at the end of 2011 that are set to continue in 2012, and will impact online and...

Shopping Cart Abandonment Rate Set To Rise in 2012

In 2011, the shopping cart abandonment rate continued its rise, reaching a new all-time high of 72% by the end of the year. In...

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