Christophe Cais

Stirring Dragon: The Rise Of Chinese Luxury Brands

Source: ShutterStock In 2013, the Chinese government sought to diffuse social tension by imposing a ban on TV and radio ads for luxury goods. This...

Seven Trends Luxury Retailers Should Get On Board With

When luxury retail experts gather to discuss the latest industry developments, the conversation typically drifts in the direction of technology. This being the age...

Why Customer Experience Measurement is Biased and How to Fix It

My car recently came due for servicing, which ultimately delivered a rather interesting experience. I took the vehicle to the service center on the...

Luxury brands and advertising budgets: a redirect needs to happen

No one can accuse luxury brands of cutting corners where advertising spend is concerned. On average, they divert 8% of their turnover into funding...

Why luxury retail KPIs and incentive schemes need a makeover

In luxury retail these days (or any retail, for that matter), it all seems to be about the internet and Millennials, doesn’t it? Retailers...

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