Home Authors Posts by Christophe Cais

Christophe Cais

Christophe Cais
Christophe Caїs is the founder and CEO of the Customer Experience Group (CXG). He is responsible for communicating and implementing the organization’s vision, mission and overall direction. Christophe is also the co-founder and CEO of Albatross CX, one of the agencies under the umbrella of CXG. Founded in 2006 in Shanghai, Albatross CX specializes in the collection and activation of customer and team feedback. Christophe is also a Chairman and board member of Face2Face and Activate Experience, that are both part of the Customer Experience Group.

Customer Experience (CX) Programs: Past, Present And Future

I recently took my car in for servicing and got it back the same day. But after less than an hour, the problem reappeared....

Stirring Dragon: The Rise Of Chinese Luxury Brands

Source: ShutterStock In 2013, the Chinese government sought to diffuse social tension by imposing a ban on TV and radio ads for luxury goods. This...

Seven Trends Luxury Retailers Should Get On Board With

When luxury retail experts gather to discuss the latest industry developments, the conversation typically drifts in the direction of technology. This being the age...

Why Customer Experience Measurement is Biased and How to Fix It

My car recently came due for servicing, which ultimately delivered a rather interesting experience. I took the vehicle to the service center on the...

Luxury brands and advertising budgets: a redirect needs to happen

No one can accuse luxury brands of cutting corners where advertising spend is concerned. On average, they divert 8% of their turnover into funding...

Why luxury retail KPIs and incentive schemes need a makeover

In luxury retail these days (or any retail, for that matter), it all seems to be about the internet and Millennials, doesn’t it? Retailers...

New Posts